BLACKPINK’s Rosé has once again proven her global influence, making history as the first K-pop artist to win “Song of the Year” at the 2025 MTV Video Music Awards. Her winning track, APT., a collaboration with Bruno Mars, was honored on September 7 at the UBS Arena in New York, solidifying her status as one of K-pop’s most successful stars.
Rosé later took to Instagram to share several moments from the event and the after-party. Among the highlights were her warm embrace with pop superstar Ariana Grande and her candid smile while receiving congratulations from fellow artists. In her caption, she wrote, “and this is how it goes… apt is SOTY!!!! @vmas,” celebrating the song’s historic recognition.
In particular, one photo caught fans’ attention: a two-shot with composer Ejae, known for writing Golden from Netflix‘s animation KPop Demon Hunters. Ejae responded to Rosé’s post with the message, “So deserved,” showing her support for the achievement. Celebrities such as Paris Hilton also left congratulatory comments.
This award is considered a milestone not only for Rosé but also for K-pop as a whole. The VMAs, ranked alongside the Grammys, Billboard Music Awards, and American Music Awards as one of America’s “big four” music ceremonies, rarely spotlight Asian artists at this level. Rosé’s victory underscores the rising influence of Korean music in the global mainstream.
Rosé’s APT., released on October 18, 2024, has been praised for both its commercial success and its artistic maturity. The track’s sweeping popularity and now its recognition at the VMAs mark it as one of 2025’s most significant global hits.
With this achievement, Rosé not only expands her own career but also paves the way for future K-pop soloists aiming for global acknowledgment at Western award shows. Her VMA triumph and the memorable after-party snapshots have become defining images of K-pop’s continued global ascent.
Sources: insight
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