New generation 4 girl groups are making their marks in just a short period of debut.
IVE
Despite their debut in December last year, IVE is still one of the most brilliant nominees for this year. Ever since their debut, the group became a hot topic with two of the most publicly recognized members from IZ*ONE, Jang Wonyoung and Ahn Yujin. After successfully taking home 13 cups at weekly music shows thanks to their debut song “Eleven”, the Starship girl group continued bagging home 10 wining cups for their comeback song “Love Dive”, despite their competition being the prominent senior BIGBANG. After a long period following their release, these two tracks still secure their spot on domestic music charts. “Love Dive” is also a song from a 4th-generation girl group that secured the second longest period as No.1 on Genie music chart, in 247 hours.
Kep1er
A 9-member girl group formed through the Mnet’s survival show “Girls Planet 999”, Kep1er already has a large fan base and a certain level of public recognition after their debut.
Their first album “First Impact” sold more than 206 000 copies in their first week of release. Moreover, Kep1er becomes the fastest K-pop girl group to win two music show cups from Music Bank and M!Countdown after 11 eleven days of debut. Most significantly, their title song “Wa Da Da” hit 84 million views after only two months of release.
NMIXX
JYP’s newbies’ debut was under high expectation, especially due to their member Lily – the female idol who was in the top 4 finale of the show “Kpop Star 4”. Other members were praised since their debut for unique sound, stunning appearance and outstanding vocal abilities. With their first album “AD MARE”, their first-week turnover was at an impressive 220 000 copies, landing at 2nd position on Worldwide iTunes chart. NMIXX’s music video for their title track “O.O” also performed successfully with more than 49 million views after 1 month of release.
LE SSERAFIM
LE SSERAFIM was the talk of the town before their official debut for being a girl group under HYBE and having two former IZ*ONE members, Sakura and Kim Chaewon. Already establishing a large fandom before debut, the group recorded the highest turnover figure in Kpop history for their sold albums at 176 861 copies in less than 24 hours. Moreover, “Fearless” was at the top of the ITunes Top Album chart in 13 countries and regions on their first day of release. It has been 3 months since and their title track is still loved by the public as shown in their stable ranking on the Billboard Global Excel. US. chart for 13 executive weeks.
NewJeans
Under the wings of creative director Min Hee Jin, NewJeans is the latest “shock” to Kpop fans with their exceedingly successful debut. Currently, they are the only generation 4 group with simultaneously 3 songs in the Top 10 of three music charts, MelOn, Genie and Bugs in real time. Regarding their physical album figures, NewJeans is also holding the record of the girl group with the highest debut album turnover in their first day and week in Hanteo history. Previously, their album reached 444000 preorders in 3 days.
With the newly debuted girl groups breaking records in their turnovers and achieving new heights, it is becoming increasingly difficult for the public to choose the most remarkable faces to nominate for Best Female Group. Similar questions are posed for the new and emerging male idol groups who are competing in the music race.
