“Reborn Rich” is currently the most anticipated drama of the end of 2022.
“Reborn Rich” follows the transformation of Yoon Hyun Woo (Song Joong Ki), a loyal secretary of Sunyang conglomerate for over 10 years who is falsely accused of embezzlement and is murdered by the same hands of the people he has served for a decade. Later, Yoon Hyun Woo is reborn into the body of the youngest son of the family, Jin Do Joon. He decides to avenge himself and takes over the company.
“Reborn Rich” is the drama adaptation of the novel of the same name. The original work has attracted 24.4 million readers and pioneered the wave of online novels on the themes of chaebols. The novel is also rated to be the best in this line of work.
The revenge plot is not another story of murder but focuses on the journey of the male lead taking over the company and dragging the top men down. The original novel does a heavy task of describing in detail the real function of a conglomerate, from financial to business activities, marketing to merger and acquisition. The infighting between family and staff members are also told explicitly. The adapted series promises to explore diverse subjects, bringing an interesting show to viewers.
The masterminds behind the scenes are director Jung Dae Yoon and screenwriter Kim Tae Hee. Director Jung Dae Yoon has directed visually stunning series such as “W: Two Worlds” or “She Was Pretty”. Kim Tae Hee on the other hand has penned the famous drama “Sungkyunkwan Scandal”. The duo has their respective fame and love and are highly entrusted by netizens to produce a quality drama.
On the side of the cast, Song Joong Ki is no doubt a fan attraction element. For the series, he takes on two roles, first as Yoon Hyun Woo and later as Jin Do Joon. Time-traveling to 1987, Song Joong Ki transforms into Jin Do Joon, the youngest son of this chaebol family.
As a man from the future, Hyun Woo as Jin Do Joon has a distinct perspective on everything in the future. To take over the corporation, Jin Do Joon decides to jump in the “battle for the throne” and becomes the newest heir to the family company.
Previously in “Arthdal Chronicles”, Song Joong Ki also had to take on two roles, the challenge this time for the actor is to express a wider range of emotions among a cross-cutting of themes. The actor’s performance in “Vincenzo” has set a precedent for the actor’s amazing emotional acting.
Two other main characters are played by Lee Sung Min and Shin Hyun Been. Lee Sung Min transforms into Jin Yang Chul, head of the Sunyang family and an archetypal villain with a bottomless greed and a desire to take the company to the top of the chaebol world. He forms the direct opposite to the male lead, promising thrilling confrontations.
Shin Hyun Been, on the contrary, plays the prosecutor Seo Min Young of the anti-corruption investigation department, the antithesis of Sunyang family. She is determined to follow a case until the end, has a bad feeling and suspicion for the conglomerate and is set to find all the clues to take them down.
Seo Min Young and Jin Do Joon cross paths when Min Young is tracing the illegal heirloom of the Sunyang family. She is stricken by Do Joon’s personality and charm and the pair subsequently develops feelings for each other. However, Min Young gradually finds out how merciless Do Joon can be in the battle to be the heir. The complex development of the love line will add another interesting layer for the work.
The side characters also have their own unique contributions to the story to make the Sunyang family more wild and chaotic. The series is a blend between sweet love stories and sketchy and crafty schemes that cannot be expected.
JTBC is scheduled to air not two but three episodes per week, during the weekends. The drama is set to premiere on November 18th across many streaming platforms.