Fans are enthusiastic as news broke on June 6th that IVE member Ahn Yu-jin became the new advertising model of Maxim coffee, the biggest coffee brand in Korea that hires only top stars. Internet users showed keen interest in Ahn Yu-jin becoming Maxim’s model, saying, “She moved from Dongwon Tuna to Hana Financial Group to Maxim Coffee,” “Yu-jin only takes big CFs.” “Maxim’s ad is an advertisement that only the top stars get to shoot. Amazing. She must have a really good image,” “Her finance and coffee deals are really amazing,” “Let’s have a soju commercial as well.”
Ahn Yu-jin’s popularity has largely risen thanks to tvN’s entertainment show “Earth Arcade,” directed by producer Na Young-seok. She captured the hearts of generations by showing her easy-going personality and smartness in this show. In addition, Ahn is tall and has a perfect visuals with cool and high-end features. In particular, the title of “natural beauty,” which has been with her since she was a trainee, has also contributed greatly to enhancing her value. On top of that, she has established herself as a rather popular star than just an idol loved only by her fandom.
Ahn Yu-jin is an advertising model in various fields such as beauty, fashion, and household goods. Her ability to pull off fashion items made her an ambassador for the luxury brand Fendi. Internet users say that Ahn Yu-jin’s image is a smart person with strong ego and self-centeredness, which contributes greatly to her fashion vibe.
