On July 28, dancers from Team BUMSUP, including Honey J, Aiki, Rihey, Hyojin Choi, and Noze, appeared on SBS PowerFM’s “At Noon with Joo Hyun-young” for their first official schedule together since the conclusion of World Street Woman Fighter (WSWF). The segment was filled with laughs and memories, but one bold comment stirred up online debate.
While discussing the team’s iconic Mega Crew Mission, which garnered over 10 million views on YouTube within three days and ranked No.1 on the platform, Noze made a remark that quickly divided public opinion. “This might sound arrogant,” she said, “but we already believed we had won even before the edited version aired. I felt it while filming.”
Though the comment was followed by laughter and support from her teammates, it didn’t sit well with everyone. With Noze still facing lingering public scrutiny from a 2022 advertising controversy, some interpreted her words as overly self-assured or dismissive of competing teams. Online comments ranged from supportive fans praising her confidence to critics labeling the remark as “tone-deaf” given her history of alleged power abuse.
Adding her voice to the conversation, Honey J supported Noze’s sentiment but offered a more emotional reflection. “While monitoring the top-view footage, we all said, ‘There’s no way this isn’t first place.’ But other teams were also great, so we did worry,” she said. “When the video came out and received so much love, it really healed something in me. I’d been going through a rough patch.”
Despite their elimination in the semi-finals, Team BUMSUP’s Mega Crew Mission performance was widely praised and even described by public institutions as a “national cultural treasure-level” moment.
This latest remark reignites discussion around Noze’s previous advertising scandal in 2022, where she was accused of mistreating small businesses — accepting promotional deals and either posting late or deleting sponsored content without permission. The incident led to widespread backlash and questions about her professionalism.
Although Team BUMSUP left a strong artistic legacy on WSWF, Noze’s latest comment shows that public perception remains fragile, and any misstep can quickly overshadow creative achievements.
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