K-Pop

“November Girl Group Individual Brand Reputation” ranking was dropped, Jennie (BLACKPINK) secured her top place 

The top 3 and overall top 30 of the ranking was released, drawing attention. 

The Korea Corporate Research Institute recently announced the individual brand reputation ranking of girl groups in November, revealing BLACKPINK Jennie at the top spot, followed by NewJeans Haerin and BLACKPINK Jisoo in third.  

The Research Institute extracted 108,755,708 brand big data of 579 individual girl groups from the 20th of last month to the 20th of this month. The brand reputation index was measured in the participation index, media index, communication index, and community index, created to analyze consumer behavior.

Jennie took first place in the girl group’s individual brand reputation last August, and has ranked first for four months in a row.

blackpink jennie

Koo Chang-hwan, director of the Korea Corporate Research Institute, said that Jennie scored highly in ‘sexy, advertising, and unique’ in link analysis, and ‘world tour, beauty curly, and Instagram’ in keyword analysis. In the positive/negative ratio analysis, the positive ratio was analyzed to be 83.29%. 

The top 30 in the individual brand reputation ranking as of November 20th includes:

  1. BLACKPINK Jennie
  2. NewJeans Haerin
  3. BLACKPINK Jisoo
  4. BLACKPINK Lisa
  5. NewJeans Hanni
  6. NewJeans Minji
  7. BLACKPINK Rosé
  8. IVE Gaeul
  9. LE SSERAFIM Kazuha
  10. Oh My GirL YooA
  11. Red Velvet Joy
  12. NewJeans Hyein
  13. NewJeans Danielle
  14. Red Velvet Seulgi
  15. Girls’ Generation Taeyeon
  16. Red Velvet Irene
  17. LE SSERAFIM Yunjin
  18. IVE Jang Won-young
  19. aespa Karina
  20. Oh My Girl Arin
  21. Red Velvet Wendy
  22. TWICE Dahyun
  23. aespa Winter
  24. TWICE Nayeon
  25. IVE Rei
  26. Girl’s Day Hyeri
  27. Mamamoo Hwasa
  28. Girls’ Generation Yoona
  29. Mamamoo Solar
  30. LE SSERAFIM Hong Eunchae.

Source: Wikitree

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