In November 2023, NewJeans claimed the top spot in singer brand reputation
According to the Korea Corporate Reputation Research Institute on November 25th, the analysis of singer brand reputation for November 2023 based on big data revealed NewJeans at 1st place, followed by Lim Young Woong in 2nd place, and BTS in 3rd place.
The Korea Corporate Reputation Research Institute analyzed 130,702,846 pieces of big data on singer brands from October 25, 2023, to November 25, 2023, examining consumer brand participation, media, communication, and community. This marked a 17.90% increase compared to the singer brand’s big data of 110,854,377 pieces from October.
NewJeans, ranking 1st, achieved a brand reputation index of 7,323,578 with participation index 797,234, media index 2,052,726, communication index 1,680,019, and community index 2,793,599. Compared to the brand reputation index of 4,425,385 in October, this marked a 65.49% increase.
In 2nd place, Lim Young Woong achieved a brand reputation index of 7,209,898, with a participation index of 1,784,208, media index 1,742,179, communication index 1,910,444, and community index 1,773,068. Compared to the brand reputation index of 7,250,957 in October, there was a 0.57% decrease.
In 3rd place, BTS achieved a brand reputation index of 5,994,183 with a participation index of 526,568, media index 2,106,382, communication index 1,585,829, and community index 1,775,402. This marked a 20.68% decrease compared to the brand reputation index of 7,556,687 in October.
NewJeans has grown from a trendy icon to a global star. Lim Young Woong has been holding nationwide tour concerts and BTS has announced their plan for a full group comeback in 2025. At 4th place, IVE is meeting fans worldwide through a world tour. At 5th place, SEVENTEEN recently delivered a message of hope at UNESCO.
The singer brand reputation TOP 15 for November 2023 includes NewJeans, Lim Young Woong, BTS, IVE, SEVENTEEN, aespa, AKMU, Red Velvet, (G)I-DLE, Kim Ho Jung, LE SSERAFIM, BLACKPINK, Lee Chan Won, TWICE.
Source: daum
