Min Hee-jin, former CEO of ADOR, attended the “2024 Hyundai Card Da Vinci Model” lecture hosted by Hyundai Card on April 28 in Itaewon-dong, Yongsan-gu, Seoul. During the lecture for about 100 minutes, she announced, “Just the lawsuit fee is 2.3 billion won, I will sell my house,” and “I am not guilty. I will win in the end,” without hesitation.
In addition, Min Hee-jin revealed her affection for NewJeans, and released the unreleased demo song of the group. Internet users show explosive reactions in comments such as “The beat is amazing,” “I can imagine the members dancing,” “I’m already excited just listening to the beat,” “I’m happy to hear such high-quality beat,” and “I hope they make a comeback soon.”
The unreleased song beat released by director Min Hee-jin was produced by Frank, a producer of XXX and main producer of NewJeans under the company BANA. Frank has worked on a number of hit songs of NewJeans, including “OMG,” “NewJeans,” “Cool With You” and “Right Now.”
Director Min Hee-jin also shared the behind-the-scenes story of the beat. She originally proposed collaboration with Director Shin Woo-seok of Dolphiners Films with this beat, but since top-line (melody) had not been not made, she asked him to produce the music videos for “OMG” and “Ditto” instead. “I enticed director Shin Woo-seok with this song. I love the song. I want to play the song I like to you,” Min said. “I don’t know what will happen to our album, but I hope this song can come to the world.”
After Min’s lecture, various contents using the beat of the unreleased song were uploaded on YouTube. There are already dozens of videos, including the one-hour version of the demo song, NewJeans MV compilation version, and the speed-up version.
A K-pop insider said, “It is quite unusual for her to release not a part of an unreleased song but only a demo beat version to the public. This means that Min Hee-jin is confident in this song.”
Some analysts say that Min Hee-jin’s move is based on her relationship with BANA. BANA CEO Kim Ki-hyun is a former member of SM Entertainment A&R, and has been known to have been Min Hee-Jin’s colleague at SM Entertainment. It is highly likely that Min Hee-jin’s move was discussed with BANA in advance. However, there is still a possibility that ADOR will raise the issue of her releasing the demo beat.
Currently, Min Hee-jin is not the CEO but only an in-house executive of ADOR, and even a demo can be regarded as a company asset. In a related development, an official at HYBE refused to make a comment about the issue to Ilgan Sports.
The timing of NewJeans’ comeback is still unclear. LE SSERAFIM, also under HYBE, made a comeback in September and ILLIT is set to make a comeback on September 21st, but NewJeans’ comeback is uncertain amid the company’s internal feud. Perhaps the unreleased song that caused explosive response among fans may be a smart move by Min Hee-jin.
Source: Ilgan Sports
