BLINK thinks that after Jisoo becomes the “muse” of a local brand, her popularity in Korea will increase significantly.
Recently, Jisoo received a new advertising contract, becoming the “muse” of itMICHAA – a fashion brand in Korea. Netizens are fiercely debating whether this is a high-end brand, worthy of BLACKPINK members.
Recently, netizens constantly talk about the itMICHAA brand that Jisoo has just been confirmed as a “muse”. Many people believe that this is not a high-end fashion line, not worthy of the reputation of BLACKPINK. Specifically, itMICHAA and MICHAA belong to the same group, and MICHAA is considered to be its trademark. At the same time, MICHAA is also introduced as a “modern luxury fashion brand”, while itMICHAA is only a “women’s clothing brand”.
Despite many negative comments, fans still believe that itMICHAA is not a popular brand. ItMICHAA’s target audience is office women, expressing the elegance of them. In addition, Seohyun (SNSD) was also the “muse” of itMICHAA. As can be seen, this local brand has a certain position in Korea
After being announced as the new “muse” of itMICHAA, Jisoo immediately appeared in the Spring-Summer 2021 collection. The female idol wore a simple and luxurious design. With this concept, Jisoo also reveals her own aura and beauty.
BLINK thinks that after Jisoo becomes the “muse” of a local brand, her popularity in Korea will increase significantly. This is not necessarily a luxury brand, because Jisoo’s influence in the fashion field is undeniable.