NewJeans’ Collaboration With McDonald Faced a Boycott
In recent days, netizens across various countries are urging a boycott of McDonald’s due to their controversial collaboration with NewJeans. McDonald’s, known for its limited-time celebrity meals featuring popular artists and influencers, joined forces with NewJeans for a special campaign in 10 different regions across Asia. The partnership included special limited edition packaging, merchandise such as stickers and photocards of NewJeans members, and even graphics and standees in select locations.
While many fans initially welcomed the collaboration, it has sparked outrage among netizens for a completely different reason. The controversy stems from McDonald’s donation of free meals to Israeli soldiers following an attack by Hamas on October 7. As media coverage of the Israel-Palestine conflict has increased, more people are becoming aware of the ongoing crisis in the Gaza Strip, leading to global outcry about human rights violations.
Reports suggest that thousands of lives have been lost in the region due to bombings and other forms of violence, with survivors enduring the loss of family, friends, and homes. The most recent estimates indicate that over 10,000 Palestinians have been killed in the ongoing conflict.
Despite the growing awareness of this issue, McDonald’s has not shown support for those suffering in Gaza. Notably, some customers have spotted blue and white packaging reminiscent of the Israeli flag, raising concerns about where the company’s allegiances lie.
Consequently, people around the world, particularly in countries like the United States and Malaysia, are advocating for a boycott of McDonald’s. They are urging individuals to resist the temptation of participating in the latest NewJeans collaboration as a form of protest against the company’s perceived indifference to the humanitarian crisis in Gaza.
