Min Hee Jin Shares She Fought to Keep Krystal’s Paper-Eating Scene in “Pink Tape” Despite SM’s Objections

At the recent "2024 Hyundai Card Da Vinci Motel" event, former ADOR CEO Min Hee Jin shared behind-the-scenes stories from her time at SM Entertainment, specifically about a creative disagreement over f(x)'s "Pink Tape" music video

During her 100-minute talk, titled “The Producer Who Breaks the Formula of K-Pop: Min Hee Jin‘s Freestyle”, she discussed her creative approach and detailed a conflict surrounding Krystal’s paper-eating scene in the music video. SM Entertainment suggested removing the scene, expressing concern over its concept. However, Min Hee Jin was determined to keep it.

She explained, “SM wanted me to cut the part where Krystal eats the paper, but I was frustrated, thinking, ‘They don’t understand.’ I was so angry, I couldn’t even sleep.”

In the end, the scene was kept, contributing to the music video’s unique and kitschy aesthetic. To this day, it remains a memorable element that continues to stir conversation.

Korean netizens remain divided on the issue, with many sharing their thoughts online:

– I didn’t think it had any deeper meaning. I just thought, “Why is she eating paper? But it looks cool.”

– Putting fingers in your mouth is a sensual act, but the paper adds a quirky twist.

– Min Hee Jin has a way of using subtle sensuality. It feels less criticized since she’s a female producer.

– Min Hee Jin leaving SM was the best for both sides.

– If someone finds the scene inappropriate, that’s on them for reading too much into it.

– I loved the scene. It was a fresh contrast to the usual visuals in K-pop.

– I still don’t get why she’s eating paper, though. Maybe it’s meant to be abstract.

Despite the mixed reactions, the scene continues to be a topic of interest, showcasing Min Hee Jin’s distinctive style as a producer.

Source: Allkpop