Recently, the MV for “Gravity,” the second single from the group M4P, featuring the adorable members Molang, Piu Piu, Shiny Pinco, Moody Pinco & Sweetie Pinco was officially released on April 23, 2025. With its bright visuals and uplifting energy, the video quickly captured the hearts of Molang and M4P fans around the world.
On this special occasion, we had the opportunity to sit down with the creative team behind Molang and the M4P project to learn more about their journey and future plans.
Interview
1. Can you share the meaning behind the name M4P, and why it was chosen for this new chapter of Molang?
M4P stands for “Molang For Pincos”! It shows Molang’s love for the fans, the “Pincos.” Plus, “Pinco” also means “friend” in Molanguese, making it a fun play on words since there are four Pincos in the group alongside Molang!
2. Each member of M4P appears to embody a unique personality and emotional tone. Could you walk us through the defining traits of each character and the intentions behind them?
Each member reflects a different emotion: Molang embodies kindness, Piu Piu brings focus energy, Shiny is all about ambition, Moody explores vulnerability, and Sweetie is just pure joy. It’s a way to connect to every mood you might feel.
3. Molang’s universal language, “Molanguese,” adds a unique charm to the character. What was the creative thinking behind developing a language of its own?
Molanguese was created so that anyone, anywhere, could understand Molang emotionally without needing words. It’s about feelings first!
4. Was the launch of Molang M4P a strategic move to tap into the kidult trend (adults who love children’s products) or did it naturally align with the brand’s evolution?
It felt like a natural step. Molang has always spoken to all ages, so moving into the kidult space just made sense as the brand grew.
5. In an age where Gen Z and Millennials “seriously love cute things,” how did you incorporate that mindset into the creation of M4P? Is the goal to position M4P as a “comfort brand” or a cultural icon for Gen Z and Millennials?
M4P is about creating comforting and inspiring moments with the fans while looking cool for Gen Z and Millennials.
6. Is Molang M4P part of a broader brand ecosystem you’re building, or a standalone creative experiment within the Molang universe?
M4P is part of a bigger Molang ecosystem! It’s a new creative branch that’s expanding what Molang can be. But it’s still deeply connected to the original spirit.
7. Were there any major creative breakthroughs or unexpected challenges that shaped the direction of the M4P project during development?
One big breakthrough was realizing we didn’t have to “force” M4P to fit a mold. Molang’s DNA of kindness and fun was enough to naturally evolve into music.
8. How has the perception of Molang evolved over time, especially as the brand expanded from children’s content into broader lifestyle and emotional branding?
At first, Molang, with the TV series, was mainly for kids, but over time it became a lifestyle and emotional brand for all ages.
9. How has the Molang fanbase responded to M4P so far? Have you seen an increase in engagement from K-pop fans or new audiences discovering Molang through this concept?
The response has been amazing! We’ve seen lots of new fans from the K-pop world, plus longtime Molang fans are excited to see this fresh, musical side.
10. Molang has become popular all over the world. What makes Molang so special and loved by people of all ages and how do you think it will stay popular in the future?
Molang’s magic is in its simplicity and warmth, it speaks to a pure feeling that doesn’t age. As long as people crave joy and kindness, Molang will be here to stay!
11. Are there any plans for future music releases, fan events, or collaborations between M4P and actual K-pop idols?
Yes! We’ll plan on making more music, special events, and we’re definitely dreaming of collabs with real K-pop idols. Stay tuned!
Thank you so much for sharing your journey and insights with us. We sincerely hope that your projects will keep flourishing, spreading even more tenderness, joy, and positive energy to people around the world – just as Molang always has, loving everyone and being loved by everyone.
Who is Molang?
Molang is a beloved character recognized worldwide for its round, white, and endlessly cheerful appearance. Often seen with its best friend, the little yellow chick Piu Piu, Molang represents positivity, kindness, warmth, and happiness. Created by Korean illustrator Hye Ji Yoon as simple digital doodles in 2010, Molang was later brought to life by the French animation studio Millimages, eventually turning into a popular animated series aired in nearly 200 countries.
One of the reasons Molang is so appealing is its universal design. The character is intentionally ageless, gender-neutral, and free from any specific nationality, making it relatable to audiences everywhere. Molang and its friends speak their own unique language, “Molanguese,” which further highlights their global charm. Beyond the animated series, Molang has grown into a major lifestyle brand and social media sensation, amassing billions of views online and a wide array of merchandise.
What is “Molang M4P”? A K-Pop Twist
Recently, you may have come across the term “Molang M4P” linked to the character. It’s important to note that this “M4P” associated with Molang has no connection to the outdated MP4 audio format once used by Apple’s iTunes Store.
Instead, “Molang M4P” appears to be a specific brand identifier or project project title created by Molang’s team for a K-pop-themed initiative. This is supported by information from official Molang channels:
- Products: Official wallpapers are clearly labeled as “M4P – Kpop Wallpaper,” and items like t-shirts and mugs are also part of the “M4P” K-pop collection.
- Content: Molang has released a music video titled “Whatever You Want,” promoted as an “M/V” (a term commonly used in K-pop), under the #M4P tag. Additionally, dance practice videos, another K-pop tradition, are also shared with the #M4P hashtag.
- Social Media: Hashtags like #M4P and #kpop are often used together on platforms such as TikTok and YouTube. At times, Molang M4P content even taps into specific K-pop trends or mentions popular K-pop artists.
- Visuals: Pinterest shows “Molang – M4P Characters” depicted as K-pop style trading cards.
“Molang M4P” represents a dedicated K-pop-inspired campaign or sub-brand within the Molang universe, where Molang and Piu Piu embrace the look, feel, and formats of K-pop culture. It’s a fun and creative way for the brand to stay in tune with current trends and connect with a broader, global audience.
Who is the Molang m4p production team?
Millimages, the animation studio behind the Molang TV series, also produces all new content shared on Molang’s social media, overseen by the Millimages Digital Team (including myself as Head of Digital and Ilona Giusti as Social Media Manager). The K-pop group M4P (Molang For Pincos) is a creative project developed by this team to connect the already close-knit Molang fandom with the global K-pop community.
All M4P content and music videos are produced by Kingsize, a 3D production company and also supervised by Millimages’ Digital Team.
You can check the ending credits to the debut single “Whatever You Want” for an overview of the production team.
Molang M4P is the perfect fusion of Molang’s lovable charm and the global excitement of K-pop. Created by Millimages’ Digital Team and produced with Kingsize, this project connects Molang fans and K-pop lovers through music videos, dance clips, and collectible visuals. With its joyful, inclusive spirit, Molang M4P shows that cuteness and catchy beats truly know no borders.