lv ambassador twofaced scandal

A wave of speculation has taken over Weibo after a post alleged that a three-character-name male celebrity—also an official ambassador for Louis Vuitton—acted warmly toward a boutique sales associate during a photo moment, only to turn around and file a complaint with the brand’s headquarters. The report claims the complaint resulted in disciplinary action for all staff who were on duty that day.

The anonymous whistleblower later reappeared in the comments section, turning the post into a giant guessing game that sent netizens into a frenzy.

At first, all male stars who fit the criteria of having a three-character name and serving as LV brand ambassadors were dragged into the discussion. This included Zhu Yilong, Jackson Wang (Wang Jiaer), Wang Hedi (Dylan Wang), and Bai Jingting—all of whom were quickly swept into the wave of suspicion despite no direct evidence.

However, the situation escalated when the whistleblower began addressing comments and eliminating candidates one by one. In replies that further fueled speculation, the poster stated clearly: “It’s not Wang Hedi, and it’s not Zhu Yilong.”

With two high-profile names removed from the list, attention rapidly shifted toward the remaining possibilities. Some netizens began suggesting Xu Minghao, while others asked directly: “Is it Gong Jun or Bai Jingting?”

The whistleblower responded again—this time denying only Gong Jun, while pointedly saying nothing about Bai Jingting. The omission immediately ignited heated discussion, as many interpreted the silence as a clue.

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Images of Bai Jingting, who currently stars in the drama The First Frost, resurfaced across social platforms as speculation intensified. Though there is still no confirmation of the identity of the alleged “two-faced ambassador,” the online detective work has grown into a full-blown viral trend, with Bai Jingting’s name trending purely due to suspicion.

As of now, neither Louis Vuitton nor the actors mentioned have responded to the circulating rumor. Netizens continue to debate fiercely, but without official statements, the identity of the male star remains unconfirmed.

Sources: ETtoday星光雲