Liu Yifei attended the Fall/Winter 2026 show of Louis Vuitton held at the historic Cour Carrée du Louvre in Paris on March 10. As a global ambassador of the luxury brand, Liu Yifei immediately became one of the most talked-about celebrities at the event.
According to data analysis from industry platforms Lefty and Launchmetrics, her presence alone contributed more than $8 million in Media Impact Value (MIV) for Louis Vuitton within two days. The figure highlights how influential the actress remains in the luxury fashion market, especially across Asian audiences.
At the show, Liu Yifei appeared with sleek straight black hair and bold smoky makeup, presenting a more powerful and modern look compared to her usual elegant and gentle image. The transformation drew attention from global fashion watchers and international media.
Search interest surged almost immediately after the event. Keywords related to the Odyssée Monogram bag and the outfit Liu Yifei wore began trending online, triggering strong sales momentum for the brand’s products in Asia. Several items linked to her appearance reportedly sold out quickly at flagship stores.
Beyond international buzz, Liu Yifei’s influence also dominates China’s domestic social media. Earlier, at the 20th anniversary celebration of Vogue China — the Vogue Gala 2025 — the actress achieved a remarkable WeChat Index exceeding 400 million, an extraordinary level of public attention on China’s largest messaging platform, WeChat.
During that event, Liu Yifei wore a couture dress decorated with 3,000 handcrafted flowers, reportedly requiring 2,000 hours of production. The appearance sparked massive online discussions, generating more than 4.1 billion views on Weibo. Even a minor moment when her bracelet slipped during the walk became a viral highlight as fans praised her calm and professional reaction.
Unlike many celebrities who rely on frequent appearances to maintain visibility, Liu Yifei’s influence is often described as uniquely enduring. Industry publication Jing Daily once noted that she does not simply follow trends but often creates them herself.
With more than 20 years in the entertainment industry, Liu Yifei has successfully transitioned from a beloved actress into a powerful fashion figure. Her continued collaboration with Louis Vuitton and frequent appearances on major magazine covers suggest she is no longer just a brand ambassador—but a global media powerhouse capable of driving millions in value with a single appearance.
Sources: Lefty,Launchmetrics,Jing Daily
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