At the Founders Meetup held on August 6 at RYSE Autograph Collection in Seoul’s Hongdae district, Lia Kim, now TITAN CONTENT’s Chief Performance Officer, spoke to the press alongside Chairman Han Se-min and CEO Kang Jung-ah. The team introduced their upcoming girl group AtHeart and shared their global ambitions.
Why Lia Kim Said Yes
Known for shaping the dance language of K-pop through 1MILLION Dance Studio, Lia Kim admitted she was instantly intrigued by the company’s bold goal.
“Chairman Han Se-min told me, ‘I want to create a group that surpasses BLACKPINK and BTS. And of course, it’s possible.’ He said it with such confidence that I trusted him. I thought it would be a really fun project.”
Her words echo the ambition that defines TITAN CONTENT — a company co-founded by some of the biggest names in K-pop and K-culture, including Han Se-min (former CEO of SM Entertainment), Kang Jung-ah (who developed TVXQ, Girls’ Generation, SHINee, EXO, The Boyz), Lia Kim, and Lee Kyum (founder of Dazed Korea and visual director).
A K-pop Company Born in the U.S.
Founded in May 2023 in the United States, TITAN CONTENT has already established headquarters and studios in both Los Angeles and Seoul. The founders aim to create globally relevant artists from day one, bridging Eastern performance precision with Western market accessibility.
Chairman Han Se-min reflected on the K-pop boom in the U.S., crediting ATEEZ’s success during the pandemic as the turning point. “I realized the U.S. is now ready to fully embrace K-pop as a mainstream genre,” he said.
Meet AtHeart: The Debut Project
TITAN CONTENT’s first major act is the seven-member girl group AtHeart — composed of Michi, Seohyeon, Nahyun, Katelyn, Bome, Arin, and Aurora. Their debut EP, Plot Twist, will be released on August 13, marking their official entry into the global music scene.
The group’s name, AtHeart, combines the word “Heart” with the “@” symbol, symbolizing their mission to connect deeply with fans around the world via emotional storytelling and digital intimacy.
CEO Kang Jung-ah emphasized the power of experience: “What if the people who’ve walked this path for over 20 years came together — maybe we could create something truly new.”
With Lia Kim joining TITAN CONTENT and AtHeart ready to debut, all eyes are on whether this ambitious new label can truly reshape the global K-pop landscape — and potentially, challenge the legacies of BTS and BLACKPINK.
Sources: Daum