On August 30th, HYBE’s girl group LE SSERAFIM will officially make their 2nd comeback of the year with the E.P “Crazy.” This marks the group’s first return since their “disastrous” performance at Coachella 2024, and so has become the center of attention among K-pop fans. Recently, the group has been releasing concept photos and track samples teasing the upcoming release.
For this comeback, HYBE has heavily invested in the girl group, creating 5 complex and symbolically rich concepts. The music production is also top-notch, with the involvement of K-pop’s leading team, especially with “Hitman” Bang Si Hyuk, the chairman of HYBE, playing a central role in LE SSERAFIM’s new E.P.
Despite constant controversy over their weak vocal skills compared to other artists of their generation, LE SSERAFIM’s discography prowess cannot be denied. Over their two years of activity, the group’s distinctive style has been clearly defined, and their products are polished with high replay value.
Although they are a girl group with many good songs, their live performances often expose their lack of singing ability. Nevertheless, LE SSERAFIM’s music is good enough to always cause a sensation with each comeback, despite the controversies surrounding their live performances, and the “Crazy” E.P is expected to continue this track record.
The “Crazy” E.P consists of 5 tracks with diverse and experimental sounds. HYBE’s music production team has skillfully incorporated electronic sounds and pop hip-hop to create an impressive E.P that stands out from the first listen.
In addition, LE SSERAFIM’s promotional videos have received high engagement, with some videos gaining nearly 4 million views shortly after release. HYBE continues to showcase its trendsetting abilities.
Even with just a track sample, LE SSERAFIM has left K-netizens on edge. Aside from the title track “Crazy,” which is the main focus of promotion, the third track on the E.P, “Pierrot,” is receiving the most positive feedback. The catchy and energetic chorus is addictive, and despite being only 16 seconds long, it has already inspired TikTok creators. This song has even garnered more praise than the title track “Crazy,” and is expected to go viral once officially released.
Many predict that LE SSERAFIM’s comeback will continue to achieve success, as the quality of their product is flawless. It’s safe to say that their music will save the group’s reputation from an impending downfall.
Below are some comments from K-netizens:
- The third song, “Pierrot” is being mentioned a lot by international fans.
- This group always finds good music and eye-catching concepts.
- If they improve their live singing, wouldn’t LE SSERAFIM be unbeatable?
- The video with the thumbnail of Sakura has 2.58 million views… She looks so pretty. I wonder how they picked such a beautiful trailer.
- The album is full of good songs; I’ve never doubted HYBE’s ability to create hits for girl groups.
- In the end, it’s the music that make or break a career
Source: K14
