LE SSERAFIM To Wear Louis Vuitton Special Costumes At Coachella

LE SSERAFIM will appear on the stage of the Coachella Valley Music and Arts Festival, the largest music festival in the US, in costumes specially made by Louis Vuitton on April 13th (local time).

The group’s stage costumes were designed by Louis Vuitton’s artistic director Nicolas Ghesquiere. Nicolas Ghesquiere, who has been in charge of Louis Vuitton’s womenswear collections during the past decade, created new clothes dedicated to their house ambassador LE SSERAFIM’s special performance at Coachella.

In October last year, LE SSERAFIM was selected as Louis Vuitton’s house ambassador and has been participating in various promotional activities of the brand. LE SSERAFIM is also the first K-pop girl group to become Louis Vuitton’s house ambassador. As such, the group not only certified their status as an artist with great influence not only in music but also in the fashion world.

LE SSERAFIM’s debut stage at Coachella will take place at Sahara stage at 10:50 p.m. on the 13th (local time)/ 2:50 p.m. on the 14th (Korean time). This is the largest sub-stage and also where BLACKPINK debuted at the festival in 2019. The group’s performance will air live on Coachella’s official YouTube channel.

Meanwhile, LE SSERAFIM was highlighted in influential foreign media outlets ahead of their Coachella debut. Rolling Stone introduced the group, saying “LE SSERAFIM will soon dominate the world. They are ready to go higher through Coachella”, adding “Looking at the five members’ confidence, calmness and professionalism on the stage, you won’t believe that they are still a young group with less than two years of experience”, showing high expectations.