LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae), who will return with their 3rd mini-album “EASY” on Feb 19th, will officially start their comeback promotions from Jan 26th. They teased a rich lineup of content, including two trailers and five versions of concept photos, through the promotion timetable unveiled on Jan 22nd.
LE SSERAFIM has consistently presented promotional content that is “in a class of its own” both qualitatively and quantitatively since their debut.
The most anticipated content is album trailers. Often referred to as a “trailer hotspot”, LE SSERAFIM’s album trailers boast attention and buzz comparable to music videos. The cumulative views on YouTube for the trailers of their debut album “FEARLESS”, 2nd mini-album “ANTIFRAGILE” and 1st full-length album “UNFORGIVEN” are close to 14 million.
LE SSERAFIM’s album trailers have a consistent feature: the inclusion of intro songs from the new releases, such as “The World Is My Oyster”, “The Hydra” and “Burn the Bridge”. The lyrics of these three songs are created based on the members’ own words or writings, reflecting LE SSERAFIM’s practice of incorporating their experiences and thoughts into their music.
Moreover, LE SSERAFIM’s trailers often hide objects and devices imbued with the albums’ messages, adding an element of fun for fans to discover. Anticipation is high for how the trailers for the 3rd mini-album “EASY” will express the theme of the new release.
While K-pop fandom pays attention to LE SSERAFIM’s album trailers, the fashion industry is closely watching their concept photos, as their fashion often leads trends. The concept photos of the “DEWY SAGE” version from their 1st full-length album “UNFORGIVEN”, released in May last year, exuded a campaign-like atmosphere, bringing freshness akin to viewing a fashion brand campaign.
LE SSERAFIM’s 3rd mini-album “EASY” is their first Korean release in 9 months since their 1st full-length album “UNFORGIVEN” was released in May last year. With high-quality content, they are expected to surprise both the fandom and the general public.
Source: Daum
