In a newly released video on W Korea’s official YouTube channel titled “Kim Seon-ho’s Reaction That Makes You Want to Buy Him 100 Dujjonkus,” the actor expressed his curiosity and excitement before taking a bite.

“I haven’t had it yet, but I really wanted to try it. I was planning to order one because I’ve been so curious,” Kim admitted. But once he tasted it, he was instantly hooked. “Wow, it’s so good. It’s not as sweet as Dubai chocolate, and you can really taste the kadayif. I get why it’s trending—it’s seriously delicious,” he said, clearly impressed.

As Dujjonku—short for Dubai Chewy Cookie—continues to dominate dessert trends in Korea, celebrity reactions have played a huge role in fueling its popularity. Jang Won-young previously contributed to the craze with her open love for the treat, while Lim Young-woong sparked debate with his more lukewarm response, saying, “What’s the appeal? It’s not really my style.”

In contrast, Kim Seon-ho’s genuine praise and bright-eyed excitement have earned him the nickname “Reaction Master”, with fans declaring they’d happily buy him a hundred Dujjonkus. His cheerful energy and detailed feedback have only added to the dessert’s viral charm—and made viewers crave a bite themselves.

Sources: Daum