The once-coveted dream of becoming a K-pop star is losing its allure for Korean boys. While the industry continues to attract female hopefuls, male trainees are dwindling rapidly. The demanding training regimen, fierce competition, and the often-sacrificial lifestyle are deterring young men from pursuing this path.
K-pop agencies are facing a significant shortage of male trainees. With a decline of over 30% in the past two to three years, many companies now find themselves with fewer than 10 male trainees in groups of 30. This scarcity is attributed to several factors.
Firstly, the rise of influencers and YouTubers has created a more appealing and potentially lucrative alternative. These platforms offer greater freedom and a quicker path to success compared to the rigorous and uncertain journey of a K-pop idol.
Secondly, the demanding lifestyle of K-pop stars, including strict diets, dating prohibitions, and intense public scrutiny, is increasingly unattractive to young men. While female idols also face pressure, the impact on male careers is exacerbated by mandatory military service. The interruption can significantly hinder momentum, and few male idols have successfully rebounded after their military discharge, with the exception of BTS and Seventeen.
The lack of new, highly successful boy bands has further dampened enthusiasm among potential trainees. Without inspiring role models, young men are hesitant to commit to the long and arduous training process.
To address this crisis, industry experts and critics call for improved trainee conditions. Entertainment companies must create more supportive environments to attract and retain talent. Failure to adapt could lead to a similar decline in female trainees as the outdated training system persists.
