Billboard Korea is currently aiming to become a new powerhouse in the K-pop market. The company is committed to leveraging its expertise to “discover the next BTS.”
CEO Mike Van has shown great enthusiasm and interest in the Korean music market. He is actively planning specific strategies for Billboard Korea to support artists in expanding internationally. Billboard’s main goal is to provide K-pop artists with opportunities to become the center of global music, lead new trends, and freely connect with industry professionals worldwide.
“Through the annual K-pop Artist Directory, published in both Korean and English, we aim to lay the foundation for a global network of Korean artists,” shared Kim Yuna, the publisher of Billboard Korea, regarding their future plans.
With the launch of Billboard in Korea, fans are hopeful that K-pop stars will reach new heights globally, and that the genre will gain even wider acceptance, particularly in major markets like the U.S.
