It’s not Jung Kook of BTS according to many listeners, the title of the “Justin Bieber of Korea” may belong to a new face in K‑pop. A rookie boy group called LNGSHOT has quickly captured attention following their debut, largely thanks to one member whose voice is being widely compared to the Canadian pop star.

On January 13, LNGSHOT officially entered the K‑pop scene with their debut EP SHOT CALLERS, led by the title track Moonwalkin’. The song blends energetic hip‑hop and R&B with a free‑spirited vibe inspired by Michael Jackson’s iconic dance style. Lyrically, it centers on staying true to one’s passion and wanting to move forward in life with a loved one, no matter how fast time passes.

Shortly after the release, a post on Threads shared by Vietnamese fans featuring the Moonwalkin’ music video went viral, drawing massive engagement. What sparked the biggest reaction wasn’t the group’s visuals or choreography, but their vocal color. In the comments, listeners expressed surprise at the tone, technique, and Western‑leaning sound coming from a newly debuted K‑pop act.

The spotlight soon zeroed in on Louis, the group’s youngest member. The moment he starts singing, many listeners say they are instantly reminded of Justin Bieber, particularly during his early 2009–2010 era. Fans point to Louis’ smooth phrasing, delicate but controlled tone, and natural vocal runs hallmarks long associated with Bieber’s signature sound. While Jung Kook has often been compared to Justin Bieber in terms of global positioning and career direction, many listeners argue that Louis’ vocal timbre itself is the closest match yet.

These reactions aren’t limited to Korean or Vietnamese fans. Under the official Moonwalkin’ video on YouTube, international viewers echoed the same sentiment, noting that Louis’ tone and melodic style instantly evoke memories of the pop icon often dubbed the “Prince of Pop.” The comparisons quickly fueled online buzz, helping the track gain momentum across social platforms. Within just over a day of release, the Moonwalkin’ MV surpassed 2 million views on YouTube, an impressive feat for a newly debuted group.

LNGSHOT is also drawing interest for being the first boy group produced by Jay Park under his company MORE VISION. Given Jay Park’s long‑standing affinity for Western hip‑hop and R&B, the group’s internationally flavored sound and vocal approach feel like a natural extension of his musical vision.

The four‑member group consists of leader Ohyul, Ryul, Woojin, and maknae Louis. Rather than following the traditional idol formula, LNGSHOT leans heavily into hip‑hop, R&B, and pop with an artist‑driven mindset. The members don’t just perform they also take part in songwriting and music production, showcasing a level of creative involvement that sets them apart from many rookies.

With SHOT CALLERS and Moonwalkin’, LNGSHOT has positioned itself as a promising new act that blends street culture with polished aesthetics. Under Jay Park’s guidance, the group is expected to bring a fresh edge to K‑pop, focusing not only on chart performance but also on building strong individual identities. As discussions about their distinctive vocal color especially Louis’ Justin Bieber‑like tone continue to grow worldwide, LNGSHOT’s debut feels less like a quiet entry and more like the start of something big.

Sources: K14