As BTS’s Jungkook prepares to complete his mandatory military service on June 11, fans worldwide are going all out to celebrate his long-awaited return, turning Yongsan, Seoul, into what is now affectionately dubbed “Jungkook Land.” The area surrounding HYBE headquarters has become the epicenter of these celebrations, with coordinated fan projects creating a citywide buzz.
- Among the most prominent efforts is an ad campaign organized by Jungkook Japan. From June 10 to 16, a special advertisement will run at 7/11, located just a minute from HYBE’s main building, honoring both Jungkook’s military discharge and his debut anniversary.
- Meanwhile, Jungkook’s YouTube Streaming Team will feature a week-long celebratory video ad on the massive Sync Wall billboard at Yongsan I’Park Mall from June 11 to 17.
- The support doesn’t stop there. Jungkook Channel CIS, representing fans from the Commonwealth of Independent States, announced plans to operate a video truck displaying congratulatory messages near HYBE’s headquarters between June 11 and 13.
- Russian fans have been showing love since the start of June. From June 1 to 15, a video tribute plays at Yongsan I’Park Mall’s media wall, and another is featured at Sinyongsan Station’s Exit 2 through June 30, just steps from HYBE.
- Jungkook China is organizing a food truck event on June 11, 13, and 14 (10:30 a.m.–12:30 p.m.) in front of HYBE, along with a month-long digital billboard ad at the nearby taxi stand. Their heartfelt message reads: “We look forward to your solo activities. Just like that first promise, we’ll hold you tight.”
Adding to the festive spirit, four Jungkook-themed buses will circle HYBE and BTS FESTA zones from June 10 to 15, timed with the group’s 12th debut anniversary. Also, from June 5 to July 4, celebratory ads are running on Seoul city buses traversing major routes, further amplifying the scale of the tribute.
Beyond Seoul, the fan group Mokkopokku has taken the celebration to Incheon International Airport, running a large-screen video ad on Terminal 1’s B4 level until June 15, with the message: “We missed you, Jungkook.”
On June 11, fan account Young Jeon Jungkook will publish a full-page ad in Daily Sports celebrating his discharge and signaling excitement for his solo career.
As Jungkook’s return nears, the fan-driven transformation of Yongsan into a festive wonderland underscores the immense love and anticipation from ARMY around the globe.mTomorrow, the Golden Maknae returns—and Seoul is already shining.