On October 30, Jung Jiwoo shared the news on her personal social media, stating, “I have heavy news to share. Amid the fast-changing market trends and the realistic conditions surrounding brand management, I faced continuous trial and error. After long deliberation, I’ve decided to bring charmeeze’s journey to a close at this point in time.”
She added, “charmeeze was a brand I ran with sincerity for over two years, reflecting the tastes and experiences I’ve accumulated over the past decade through fashion. Communicating through clothing and expressing various styles has been a deeply meaningful experience, which makes this decision all the more difficult and emotional.”
Jung went on to express her gratitude to the customers who supported her through the years: “It was thanks to those who encouraged and walked with me throughout the last 10 years in this fashion business that I was able to keep trying without fear.”
“Now that this chapter is closing, I want to take time to think more deeply about the right direction and sustainable methods as a brand director and creator. I’d be grateful if you could continue to follow my next journey,” she concluded.
Jung Jiwoo, signed under CUBE Entertainment, is active as a model, influencer, and businesswoman. She previously appeared in J-Hope’s episode of MBC’s I Live Alone and featured in Netflix’s The Influencer series.
Her announcement marks the end of a significant era in her fashion career, leaving fans curious and hopeful about what new creative direction she’ll take next.
Sources: nate
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