Actor Jung Hae In once again drew attention on the global fashion stage as he attended the Dolce & Gabbana Men Fall/Winter 2026 show in Milan on January 17, appearing as an official brand ambassador. This marked his third time sitting front row at the Italian luxury house’s menswear show, signaling a steadily strengthening partnership between Jung Hae In and Dolce & Gabbana.
For the event, Jung Hae In opted for a warmer adaptation of Look No.64 from the brand’s Spring/Summer 2026 collection. Dressed head-to-toe in white, he wore a double-breasted blazer layered over a silk shirt, styled conservatively yet elegantly. Slightly undone buttons revealed a gold necklace and a delicate lapel pin—subtle details that echoed Dolce & Gabbana’s signature blend of classic Italian sophistication and restrained sensuality. The crisp white suit stood out against Milan’s winter backdrop, highlighting Jung Hae In’s fair complexion and calm, composed aura.
While his styling received praise for its refinement, online discussions quickly shifted away from fashion and toward his front-row seating moment. Jung Hae In was placed between American singer Benson Boone and Turkish actor Kerem Bürsin—both tall Western celebrities known for their outgoing personalities.
Videos circulating on social media showed Boone and Bürsin chatting animatedly with each other, often leaning across Jung Hae In to continue their conversation. Throughout the clips, Jung Hae In sat upright, facing the runway, with little opportunity to join in. The contrast sparked viral discussion, with many viewers describing the scene as “awkward” and “uncomfortable.”
One controversial comment read, “Why put an Asian guy in the middle of all these people? He sticks out like a sore thumb.” While the wording was widely criticized as insensitive, many felt it pointed to a real issue—the visible isolation Jung Hae In experienced despite his ambassador status.
Supportive comments soon followed, expressing sympathy and frustration. Some criticized the Western celebrities’ lack of awareness, while others argued the responsibility lay with the event organizers. Fans noted that front-row seating was extremely tight, and with Boone (185 cm) and Bürsin (187 cm) sitting casually and occupying more space, Jung Hae In—though 178 cm tall himself—appeared noticeably smaller and more constrained in comparison.
Language barriers were also mentioned as a possible factor. While both Boone and Bürsin are fluent English speakers, Jung Hae In has previously admitted he is not fully confident communicating in English in noisy, high-pressure environments like fashion shows.
Despite the situation, Jung Hae In maintained his trademark composure, showing no visible discomfort or frustration. He remained focused on the runway, his calm demeanor earning praise from fans who admired his professionalism and grace.
The incident has reignited broader conversations about inclusivity in the global fashion industry. Many argue that brands should be more thoughtful in seating arrangements—especially when it comes to Asian ambassadors who represent markets contributing significantly to luxury fashion’s global revenue.
While opinions remain divided, one thing is clear: even in moments of discomfort, Jung Hae In’s quiet elegance left a lasting impression—proving that presence isn’t always about being the loudest voice in the room.
Sources: kenh14
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