According to big data analysis in June 2022, the top 3 advertising model brand reputation, in sequential order, includes IU, Son Heung Min, and BTS.
The Korea Institute of Corporate Reputation measured 29,197,319 big data units regarding advertising model brand reputation from May 6, 2022, to June 6, 2022. They then evaluated elements like participation index, media index, communication index, and community index.
This brand reputation index is an indicator created through big data analysis, which suggests that consumers’ online habits have a great influence on brand consumption. The advertising model brand reputation index can thus measure consumer relationships, positive and negative evaluations, media’s interest, consumers’ interest, and communication volume for the branding of each advertising model.
The top 30 in June brand reputation for advertising models are as follows:
- IU
- Son Heung Min
- BTS
- Lim Young Woong
- Gong Yoo
- BLACKPINK
- Kang Daniel
- Ma Dong Seok
- Kim Hye Soo
- Yoo Jae Seok
- Kim Tae Ri
- Park Gun
- Seo Hyun Jin
- Han Ji Min
- Song Ga In
- Lee Byung Hun
- Son Ye Jin
- Kim Jong Kook
- Jang Yoon Jung
- Park Bo Gum
- Lee Seung Gi
- Kim Yuna
- Cha Eun Woo
- Hyun Bin
- Lee Jung Jae
- Shin Min Ah
- Han Hyo Joo
- Jeon Ji Hyun
- Jo In Sung
- Yoon Yeo Jung
IU, who ranked 1st, scored a total of 3,516,545 in brand reputation index, with a participation index of 391,793, a media index of 807,785, a communication index of 816,158, and a community index of 1,500,809.
Soccer player Son Heung Min, who came in 2nd, scored a total of 3,273,492 in brand reputation index, with a participation index of 1,542,893, a media index of 620,464, a communication index of 561,532, and a community index of 548,604.
In 3rd place, BTS (RM, Jin, Sugar, J-Hope, Jimin, V, Jungkook)’s brand reputation index amounted to 2,321,403 points, with a participation index of 398,835, a media index of 493,869, a communication index of 362,176, a community index of 1,066,523.
Trot singer Lim Young Woong came in 4th with a brand reputation index score of 1,633,980, including a participation index of 738,045, a media index of 295,108, a communication index of 373,075, and a community index of 227,752.
5th place Gong Yoo scored a total of 1,340,136 in brand reputation index, with participation index at 140,185 media index at 193,658, communication index at 152,828, and community index at 853,466
Source: mk.co
