Actress Jun Ji-hyun has been selected as the new brand ambassador for SPA brand TOPTEN10 , operated by Shinsung Tongsang , the company officially announced on March 3.
Alongside the announcement, TOPTEN10 stated, “Jun Ji-hyun’s ability to maintain elegance without being swept up by fleeting trends closely aligns with the brand’s ‘Good Wear’ philosophy.”
The actress is widely regarded as a figure who embodies timeless sophistication while remaining relatable across generations. Known for prioritizing comfort and well-crafted style over fast-changing trends, she has long been considered a “wannabe icon” in the fashion world.
A representative from Shinsung Tongsang explained the decision, saying, “From her glamorous visuals to her approachable charm, Jun Ji-hyun is seen as a versatile model who transcends eras. We believed she could most symbolically represent the ‘unchanging values’ that TOPTEN10 pursues. Together with her timeless elegance, we plan to connect with fans of all generations.”
Meanwhile, Jun Ji-hyun is preparing for upcoming projects, including the film Colony and the JTBC drama Human X Gumiho , which is scheduled to air in the second half of the year.
Sources: 네이트 뉴스
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