On October 11, Louis Vuitton announced, “We are delighted to welcome Jun Ji-hyun as our house ambassador, and together we will embark on a journey towards elegance, creativity, and exceptional design.”

Recognized as one of the most prominent and beloved celebrities in South Korea, Jun Ji-hyun has captivated audiences worldwide with her charming acting and elegance. She has received acclaim for her performances in films and dramas such as “The Legend of the Blue Sea”, “Assassination”, “The Thieves”, “The Berlin File”, and the hit series “My Love from the Star”, winning numerous awards.

Jun Ji-hyun has garnered global popularity as the face of many magazine covers and campaigns across Asia. Her timeless beauty, unique charisma, and sophisticated style have established her as a powerful presence in fashion and various other fields.
Jun Ji-hyun’s strength and elegance perfectly embody the vision of Nicolas Ghesquière, the artistic director of Louis Vuitton’s women’s collection, creating a harmonious partnership.
In addition to Jun Ji-hyun, Louis Vuitton also officially announced that global star Lisa (BLACKPINK) has become the new ambassador for the brand.
Source: Nate