Ju Jingyi has become the center of a major controversy after her former agency Siba Media publicly accused her of tax evasion, pushing their already heated contract dispute into a new and more serious phase.
According to Chinese media reports, a complaint filed by Siba Media on March 30 quickly surged to the top of trending searches on Weibo. What initially began as a disagreement over contract validity has now escalated into allegations involving financial misconduct, drawing massive public attention.
The complaint claims that Ju Jingyi declared only around 11 million yuan in income for 2024, including nearly 5 million yuan from Siba Media and approximately 6 million yuan from other sources. However, the company alleges that her actual earnings between June and December 2024 exceeded 50 million yuan—suggesting that more than 80% of her income may not have been reported.
A detailed breakdown of her alleged earnings has further fueled online discussions. According to the figures presented, Ju Jingyi reportedly received 16 million yuan for her role in a drama project, earned 11 million yuan from magazine-related activities, and collected substantial fees from events—ranging from over 1 million yuan for major appearances to 300,000–500,000 yuan for standard engagements. Promotional activities were also said to bring in around 300,000 yuan per appearance.
This revelation comes just days after Siba Media denied rumors that it had reached a settlement with the actress. In an official statement released on March 26, the company firmly stated that no negotiations or reconciliation efforts had taken place with Ju Jingyi or her representatives, including her studio, PR teams, or any associated partners.
The conflict between the two parties dates back to mid-2024. On Ju Jingyi’s 30th birthday, Siba Media announced that their partnership had entered a “second phase” under a supplemental agreement extending their contract until 2033. However, Ju Jingyi strongly refuted this claim, asserting that her management contract had already ended on June 18, 2024, and had not been renewed.
She subsequently filed a lawsuit requesting authentication of the signature on the alleged 2018 supplemental agreement, maintaining that the document was forged and that she had never signed it. This legal battle remains ongoing, with no resolution or settlement reached so far.
The addition of tax evasion allegations significantly raises the stakes of the dispute. In China’s entertainment industry, financial misconduct cases have previously led to severe penalties and career setbacks for high-profile celebrities, making this development particularly critical for Ju Jingyi’s future.
As the situation continues to unfold, public opinion remains divided. While some netizens are calling for a thorough investigation, others urge caution, noting that the accusations have yet to be legally confirmed. For now, the case stands as one of the most closely watched controversies in Chinese entertainment, combining legal, financial, and reputational risks into a single high-profile battle.
Sources: Netizenbuzz
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