According to Nielsen Korea, all JTBC weekend dramas aired this year have averaged a 2.3% rating in the key 2049 (viewers aged 20~49) demographic in the Seoul metropolitan area, ranking first among weekend dramas across all channels. Household ratings have also consistently surpassed 6%, with finales soaring an average of 135% higher than their premieres. From The Tale of Lady Ok to The Art of Negotiation, Heavenly Ever After, Good Boy, and most recently Beyond the Bar, every JTBC weekend drama has delivered gripping stories and immersive performances.
The Tale of Lady Ok hit a record-breaking 5.5% in the 2049 rating segment in the Seoul metropolitan area—an all-time high across all channels this year. Meanwhile, Beyond the Bar topped Gallup Korea’s list of “Korea’s Most Beloved TV Programs” in August, becoming the first miniseries to achieve the feat in 2025.
The success continues with an impressive slate of upcoming dramas. A Hundred Memories (starring Kim Da-mi, Shin Ye-eun, and Heo Nam-jun) premieres this weekend, bringing a retro 1980s love story to life. Following that, The Story of Manager Kim and Waiting for Gyeongdo will air.
JTBC’s bold Friday Series has also gained traction with its back-to-back two-episode format. Starting with The Nice Guy and continuing with Song Joong-ki’s highly anticipated romance comeback My Youth, the series has been praised for its emotional depth and stellar acting. Looking ahead, Love Me promises to captivate audiences with Seo Hyun-jin’s portrayal of a brilliant yet lonely OB-GYN, supported by a powerhouse cast including Yoo Jae-myung, Yoon Se-ah, and Dahyun.
JTBC affirmed its commitment to offering diverse and relatable stories: “We will continue to deliver a wide range of dramas that audiences can emotionally connect with while expanding the scope of genres.”
Weekend dramas air Saturdays at 10:40 p.m. and Sundays at 10:30 p.m., while the Friday Series airs back-to-back episodes every Friday at 8:50 p.m.
Sources: Daum
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