Actor Ji Seung-hyun has unexpectedly gone viral after releasing a playful apology video that fans jokingly interpreted as him “confessing to cheating” on multiple top actresses.

The video, uploaded by his agency Big Whale Entertainment, quickly spread online after the actor humorously addressed his past roles and on-screen relationships, sparking reactions from viewers familiar with his K-drama characters.

Ji Seung-hyun recently appeared in the hit SBS drama Good Partner, where he plays a controversial character whose storyline previously triggered strong audience reactions. In his latest video, the actor jokingly “apologized” for not properly addressing certain characters in earlier content.

One of his most talked-about moments referenced a previous apology involving co-stars Jang Na-ra and Han Jae-yi, which had already gone viral among fans of the drama.

In the new clip, Ji Seung-hyun lightheartedly “extended” his apology to his fictional daughter character, saying: “In my previous apology, I sparked outrage for not apologizing to my daughter. I would like to take this time to offer a simple apology to my daughter Jae-hee.”

The actor also humorously expanded the concept further by referencing other roles, including his character’s past romance in My Dearest and his heroic role in Korea–Khitan War, blending fiction and reality in a comedic, self-aware performance.

Fans quickly picked up on the playful tone, with many calling the video a “meta acting moment” and praising Ji Seung-hyun for his comedic timing and ability to engage with viewers beyond the screen.

Although the video was clearly meant as humor, its dramatic framing led some online users to jokingly describe it as an actor “admitting to cheating on multiple actresses,” fueling viral discussions across K-drama communities.

In reality, the clip was part of promotional and fan-engagement content, showcasing Ji Seung-hyun’s signature wit rather than any real controversy.

Sources: Koreaboo