Jennie drew criticism after a vlog released in July 2025 showed her using an e-cigarette indoors while getting her hair and makeup done. The footage, which included smoke being exhaled in the direction of staff members, sparked backlash over perceived inconsideration and even allegations of inappropriate behavior. Her agency, OA Entertainment, later issued an apology, expressing regret to anyone who felt uncomfortable.
Now, attention has shifted to Lee Min Jung after she uploaded a birthday-themed Instagram Reel that some viewers felt resembled a smoking gesture. In the clip, the actress stands in front of a cake wearing sunglasses. At one point, she places a lit candle between her lips and lights it, striking a pose that mimics smoking before inserting the candle back onto the cake. She then transitions into playful and cute poses, maintaining a lighthearted atmosphere throughout the video.
Lee Min Jung captioned the post by thanking friends for encouraging her to film the trending Reel concept and expressing gratitude for the birthday wishes. She also gave a nod to the staff involved in the shoot and mentioned a beauty product as a return gift.
Regarding this, some netizens reacted by saying, “Poses that resemble smoking should be handled with caution,” and “It seems more sensitive given that it comes right after Jennie’s controversy.”
On the other hand, many argued that it was “just a concept video, not actual smoking,” questioned whether it was “an overinterpretation,” and said she was “simply following a trending reel,” suggesting that the backlash was excessive.
Many observers have also noted that Lee Min Jung’s case differs significantly from Jennie’s situation, as it involved a staged pose rather than real indoor smoking. Nevertheless, the incident reflects a broader trend: public scrutiny around smoking — or even imagery resembling it — has intensified. In today’s climate, even playful or stylized expressions can quickly ignite online debate.
Sources: Nate
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