“Make me look like BLACKPINK’s Jennie~”
This is now a common request echoing through beauty salons on the bustling streets of New York City. What might seem like a simple style request actually reflects a deeper trend: K-beauty’s undeniable rise as a global beauty phenomenon. Jennie’s signature look, known for its luminous glow, soft dimension, and effortless sophistication, has transcended social media to become a salon favorite worldwide.
Korean hair and makeup artists participating in tvN’s global reality show Perfect Glow shared that many overseas clients no longer bring celebrity magazine clippings but instead show Instagram photos of Korean women especially Jennie’s style—as their beauty reference.
This reflects the growing “KOREA GLOW UP” trend, where people travel to Korea to enhance their appearance. According to the U.S. International Trade Commission, South Korea’s cosmetics exports to the U.S. reached approximately 2.5 trillion KRW last year, surpassing even France. In 2025, South Korea became the world’s second-largest cosmetics exporter. With viral influencer content and K-beauty TikTok challenges fueling its popularity, K-beauty is capturing both global admiration and consumer demand.
Endorsements from international celebrities further strengthen K-beauty’s credibility. U.S. rapper Cardi B shared on TikTok how she tackled dark spots using Anua’s TXA serum, personally attesting to the product’s effectiveness. These genuine testimonials help boost global attention toward Korean beauty brands.
K-beauty Tips to Recreate Jennie’s Glow in NYC and Beyond
Want to channel Jennie’s iconic look at home? Start by focusing on radiant, dimensional skin. Use a hydrating primer, tone-up cream, and a lightweight cushion foundation for a dewy base. Conceal blemishes minimally, then lightly highlight the T-zone and cheekbones to bring out a natural glow.
For eyes, apply soft brown eyeshadow to create subtle depth. Pair it with thin eyeliner and carefully applied mascara for definition. Gently lift the outer corners in a soft “C” shape to mimic Jennie’s signature gaze. Shape and fill in your brows with precision, then set them with a clear brow gel for all-day hold.
For lips, go with an MLBB (My Lips But Better) tone. Start with a lip tint base, then dab a touch of lipstick in the center to create a natural gradient. Finish by lightly applying highlighter only to the high points the T-zone and cheekbones for that signature Jennie glow.
Experts agree: Jennie’s makeup charm lies in its balance of natural finish and detailed enhancement. “It’s all about bringing out your best features without overdoing it,” they advise. With step-by-step techniques, anyone can achieve the Jennie-inspired K-beauty look whether in Seoul or the streets of New York.
Sources: Daum
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