Jay Park is facing growing criticism from fans and Korean netizens over his role in promoting rookie group LNGSHOT, with some accusing the More Vision founder of acting as though he is a member of the group rather than its CEO. The controversy has gained traction online after fans compiled examples of Jay Park’s extensive participation in LNGSHOT’s activities since before the group’s official debut.
Before LNGSHOT debuted, the group appeared alongside Jay Park in various self-produced content and promotional videos. The veteran artist also introduced the group through his own schedules, bringing them to YouTube appearances, music festivals, and industry events. Many fans initially viewed the strategy positively, believing that Jay Park’s established reputation helped generate attention for the rookie act. At the time, supporters appreciated the increased exposure and the steady stream of content featuring the group.
However, sentiment reportedly shifted after Jay Park announced a collaborative mixtape project with LNGSHOT. Fans began expressing concern when promotional materials featured Jay Park prominently, including concept photos in which he appeared standing in the center alongside the members.
The criticism intensified when LNGSHOT and Jay Park reportedly promoted together on music shows. Some fans claimed they were unaware that the collaborative project would affect the group’s own promotional schedule, leading to frustration that activities focused on the group appeared to be delayed.
The backlash grew further after reports emerged that Jay Park plans to bring LNGSHOT as guests on his upcoming world tour later this year. While some fans welcomed the opportunity for international exposure, others argued that the rookie group should be concentrating on building a stronger domestic fanbase before committing to overseas activities alongside their agency founder.
Critics questioned whether the arrangement primarily benefits LNGSHOT or serves as an extension of Jay Park’s own promotions.
One of the most common complaints among fans is the frequency of Jay Park’s appearances across LNGSHOT-related content. According to critics, his presence extends beyond performances and promotional appearances to the group’s social media content and merchandise. Some fans pointed to album inclusions featuring Jay Park alongside LNGSHOT members, including duet-style photo cards, as evidence that the company’s promotional strategy has blurred the line between artist and executive. The situation has led to jokes among some fans that Jay Park has effectively become LNGSHOT’s “fifth member.”
The issue has also generated discussion on Korean online communities, where reactions have been mixed but often critical. Comments shared online included:
- Why is the CEO constantly involved?
- This feels like Jay Park and the boys.
- He doesn’t seem to know when to step back.
Others argued that the strategy risks drawing attention away from the members themselves, who are still in the early stages of establishing their own identities as artists.
Shortly after, Jay Park clapped back at the backlash on social media, even responding to a comment telling him to prioritize the group’s career over his own. He emphasized that despite the hate, he will continue to stand his ground and won’t back down.
Not everyone agrees with the criticism. Some supporters argue that Jay Park’s involvement is a natural extension of his role as LNGSHOT’s producer and mentor. They point out that many rookie groups struggle for visibility and that his star power has helped introduce LNGSHOT to a wider audience. However, critics maintain that there is a difference between supporting a group and becoming a central figure in its promotions.
As LNGSHOT continues its early career, the debate highlights the challenges entertainment companies face when balancing the influence of an established founder with the need to develop a new group’s independent identity. Whether the current strategy ultimately benefits LNGSHOT or becomes a long-term source of controversy remains to be seen.
Sources: Theqoo
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