Jennie Jang Won Young

The results of the October 2025 girl group individual brand reputation analysis have been released, drawing attention as a 4th-generation idol surpasses global K-pop sensations to claim the top spot.

According to the Korea Corporate Reputation Research Institute, the girl group individual brand data for 725 idols were analyzed from September 19 to October 19, 2025, totaling over 111 million data points. The analysis measured participation, media exposure, communication, and community indices to calculate overall brand reputation scores.

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Jang Wonyoung of IVE emerged as the clear leader, surpassing BLACKPINK’s Rosé and Jennie. Wonyoung’s brand scored 9.5 million points, with individual metrics of:

  • Participation Index: 1,576,411
  • Media Index: 1,454,146
  • Communication Index: 2,560,065
  • Community Index: 3,914,910
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BLACKPINK’s Rosé ranked 2nd with a brand reputation score of 7.73 million, and Jennie placed 3rd with 4.54 million.

Charlie XCX Rosé photo backlashpeople' 'woman' 'jacket' 'silver' 'blonde.

According to Koo Chang-hwan, director of the institute, while the overall big data volume for girl group brands dropped 8% compared to September, Wonyoung’s positive image remained strong. Keyword analysis highlighted associations like “lovely, captivating, model” with high positive sentiment at 92.9%.

Born in 2004, Wonyoung debuted with IVE in 2021 and quickly became the group’s face and a global Z-generation star. She first appeared in the public eye through Produce 48, ranking first to join the project group IZ*ONE, enduring the intense scrutiny of cameras and live stages at just 15.

Post-IVE debut, Wonyoung’s influence has expanded beyond music. She served as MC of KBS2’s Music Bank for two years, demonstrating poise and clear communication skills on live broadcasts, and appeared in multiple international performances.

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In the fashion industry, she continues to make waves, serving as a global ambassador for Innisfree and an official muse for Miu Miu, gaining attention for her modern take on classic silhouettes at Miu Miu’s 2024 collection.

Wonyoung has become a sought-after face in both music and global fashion, cementing her position as one of K-pop’s leading figures.

Sources: 위키트리