The girl group ILLIT is once again at the center of a plagiarism controversy, following their appearance at the Music Bank Festival in Japan. Fans and netizens alike have pointed out noticeable resemblances between ILLIT’s latest stage and NewJeans’ iconic “Attention” dance break—and this time, even Korean netizens are acknowledging the similarities.
Social media buzzed with comparisons shortly after the performance aired. On platforms like X (formerly Twitter), side-by-side clips showcasing ILLIT’s choreography next to NewJeans’ routine quickly went viral. Viewers noted overlapping elements not only in dance movements but also in music cues and stage styling, including hair and outfit choices.
The chorus of criticism grew louder as more users chimed in, suggesting that the similarities went beyond coincidence. Many argued that the mimicry felt deliberate, with some blaming HYBE, the shared umbrella company behind both groups, for recycling concepts and setting the artists up for public backlash.
Rather than targeting the idols themselves, online commentary has shifted the blame toward the agency. Korean netizens expressed frustration at the company’s approach, stating:
“Honestly, if HYBE cared for ILLIT, they wouldn’t make them do that.”
“Why are they making them copy the hair, clothes, and even the choreography?”
“They’re setting both groups up to be hated.”
“At first glance, I thought it was NewJeans performing again.”
Others, even those not fond of NewJeans, admitted that the resemblance was hard to ignore.
This isn’t the first time ILLIT has been accused of mirroring NewJeans. As discussions continue to unfold online, many fans are calling for clearer artistic distinctions between the two groups to avoid further confusion and controversy.
Sources: Koreaboo
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