In today’s K-Pop industry, physical albums are more than just music releases. They are collectibles, fan support tools, and major indicators of a group’s popularity. Some groups now sell over 1 million or even 2 million copies, while unusually low sales can quickly become a hot topic online.
IDID’s Album Sales Take A Shocking Drop
Recently, IDID, a rookie boy group under Starship Entertainment, became the center of discussion after their new album sales showed a massive decline. IDID was formed through Starship Entertainment’s 2025 survival show “Debut Plan,” which followed the company’s process of launching its first boy group since Cravity.
After one member departed, IDID officially debuted in September 2025 with their first release, “I Did It.” Their debut album reportedly sold over 235,000 copies in its first week, a strong number for a rookie group. Usually, K-Pop groups see their sales grow with each comeback as their fandom expands.
However, IDID’s second physical release “FLY!” recorded a startlingly different result. According to the reported sales chart, “FLY!” sold only 1,485 copies during its first week. Even more surprising, some days reportedly recorded only 2 or 3 copies sold. The dramatic drop quickly sparked reactions online, with many netizens questioning how a group under a major label like Starship Entertainment could see such a sharp decline.
Fans Point To One Possible Reason
While many were shocked by the numbers, fans soon offered a possible explanation. Unlike many K-Pop albums, “FLY!” reportedly has only 1 version. The album is also said to be priced at around 56,000 KRW, or approximately 37 USD, at the cheapest. For comparison, a 3-version set of IDID’s first album reportedly costs only slightly more than the new release.
Because of that, some fans argued that the sales drop may not fully reflect a loss of interest in the group. Instead, the unusual album format and higher price may have discouraged bulk buying.
Still, the scale of the decline is difficult to ignore. Going from more than 235,000 first-week sales to only 1,485 copies is a massive difference, especially for a rookie group from a well-known company. The situation has sparked broader discussion about how physical album sales work in K-Pop, including the impact of multiple versions, pricing, fandom purchasing power, and bulk-buying culture.
For now, IDID’s comeback with “FLY!” has become one of the most talked-about sales drops among rookie groups, with fans hoping the group’s music and performances receive attention beyond the shocking chart numbers.
Sources: Koreaboo
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