HyunA, who has become an icon in the music industry, is once again returning with her signature “sexy concept”.
However, HyunA’s music often garners mixed reviews, with some praising it and others frowning upon it, as debates prevail over whether “sexuality” can be recognized as “musicality”.
Meanwhile, on November 6, music agency AT AREA officially announced that they have signed an exclusive contract with HyunA, describing her as “the best performer in K-pop and a true artist who will lead trends with new music and performances.”
On the same day, HyunA released a video titled “This is HyunA’s ‘Attitude’ AT AREA (Performance Video)” on YouTube to share the news of her exclusive contract with AT AREA and provide fans with a performance video.
“Moderate yet intense and daring”, the description for the video reads, implying HyunA’s direction. It indicates the singer’s intention to share new music and performances as she joins a new agency, but the public only seem to pay attention to HyunA’s over-exposed outfit.
Previously, HyunA has released back-to-back sexy songs, from “Bubble Pop”, “Troublemaker”, to “Red” and “Lip & Hip”. For more than a decade, the singer has stuck to her signature “sexy concept”, raising questions about whether her music is limited to the word “sexy”.
Previously in 2018, HyunA revealed her relationship with DAWN, and the couple went on to sign exclusive contracts with the same agency. They sometimes collaborated on album activities and appeared together on TV shows. However, they eventually announced their breakup, returning to their professional relationship as colleagues and senior-junior.
Following HyunA’s signing with AT AREA – the current agency of DAWN, there have been rumors of a reunion once again, making her relationship status and its impact more intriguing than her exclusive contract.
As a result, concerns and critique directed at HyunA have emerged in the industry, with many questioning if there is more that HyunA can show. To have a long-lasting career as a solo artist, she needs to expand her genre and gain recognition rather than sticking to a set concept, some critics claimed.
On the other hand, there are songs where HyunA showed her potential at other concepts, such as “Show Window” and “Flower Shower”. These songs feature a different voice, tone, and vocal range that she can showcase in addition to her rap, but they weren’t well-noticed by the general public.
Regardless of concerns, however, HyunA will introduce new music at her new agency. She’s an artist who has been loved in the music industry for a long time, making her new challenge worth watching.
Source: Naver
