According to the Korea Exchange, as of 12:10 p.m. today, HYBE was trading at 290,500 KRW on KOSDAQ, up 2.65% from the previous day. SM rose 3.23%, while JYP Entertainment gained 2.43%, marking a collective upward trend.

For HYBE, the rapid growth of KATSEYE has been a major driver. Under the leadership of HYBE chairman Bang Si-hyuk, the group is embodying the globalization of the K-pop system. Their momentum has been unstoppable—placing two songs simultaneously on the Billboard Hot 100, earning two nominations at the 2025 MTV Video Music Awards, and preparing for a fully sold-out North American tour this November.

katseye success kpop methodology

Analyst Kim Yoo-hyuk of IBK Investment & Securities highlighted, “KATSEYE surpassed 27 million monthly listeners on Spotify within just a year of debut—on par with BLACKPINK and BTS. Their simultaneous charting on Billboard (No. 45), the UK Official Chart (No. 53), and Spotify Global (No. 23) demonstrates HYBE’s success with its multi-home, multi-genre strategy.”

SM is seeing strong momentum from aespa’s comeback. Their sixth mini-album Rich Man, released today, has already surpassed 1.11 million pre-orders (as of September 4), signaling their seventh million-seller.

JYP continues its winning streak with Stray Kids making history on the Billboard 200. They achieved their seventh No. 1 on the chart, becoming the first artist in Billboard 200’s 70-year history to have seven consecutive albums reach the top spot. Stray Kids also hold the record for the most Billboard 200 No. 1s among K-pop acts and are the only K-pop artist to top the chart in 2025 so far. Beyond this, they secured spots across 16 Billboard categories, including No. 1 on the Artist 100 and a first-ever entry by a K-pop group on the Top Streaming Albums chart.

Meanwhile, TWICE continued to rise on the Hot 100 with “Strategy” at No. 51 and unit track Takedown (Jeongyeon, Jihyo, Chaeyoung) at No. 50, achieving new personal bests. Their success reflects strong global fan engagement and a resurgence on streaming platforms.

JYP also strengthened its outlook with DAY6 confirming a contract renewal alongside their comeback, adding momentum to the label’s solid performance.

Sources: daum