Recently, Huang Zitao and Xu Yiyang officially unveiled their wedding photos, revealing a tender and romantic side of their relationship, sparking buzz on SNS.
Huang Zitao has undergone a remarkable transformation since marrying Xu Yiyang. No longer the meticulously styled idol of his youth, he has evolved into a devoted husband who prioritizes family over fame, earning the affectionate nickname of a “wife-loving CEO.”
Once a glamorous celebrity, Huang made a bold choice when he publicly confirmed his relationship with Xu Yiyang — his former mentee from Produce Camp 2020 — in July 2024, after years of denial. He explained that he wanted to live honestly and allow Xu Yiyang to embrace their relationship without secrecy.
Since their marriage, Huang Zitao has openly expressed his affection and care for his wife, portraying the image of a warm, responsible, and slightly playful family man. His happiness has even shown in his appearance — he candidly admitted that his post-marriage weight gain was “because I’m happy,” a comment that went viral on Chinese social media for its charm and authenticity.
The star’s love for his wife also shows in the smallest moments. During a water festival in Yunnan, after being soaked, his first reaction was to call out for Xu Yiyang, seeking her comfort. In another instance, he humorously complained during a livestream that his wife woke him up at 3:30 a.m. to play hide-and-seek — a glimpse into their playful, laughter-filled relationship.
Beyond his personal life, Huang has also ventured into business — specifically, launching a sanitary pad brand to ensure product safety for his wife. When he announced the project in a March livestream, he lost nearly 460,000 followers on Weibo due to skepticism over his intentions. However, Huang insisted he was determined to build a transparent and high-quality manufacturing process. His sincerity paid off — when the product launched in May, it sold out within seconds, generating over 40 million yuan (about $5.6 million USD).
Recently, Huang’s attitude toward public life has also evolved. When photos of Xu Yiyang visiting a maternity clinic in the U.S. sparked pregnancy rumors, he firmly confronted fans and demanded they delete the images to protect his wife’s privacy. While the incident drew mixed reactions, many praised him for defending his spouse’s well-being and showing a newfound sense of maturity.
Despite his protective stance, Huang has shown an equally open side, expressing his wish to invite fans to his wedding. During a livestream, he shared plans to reserve a few tables for fans and allow them to livestream the event themselves — though the official wedding date has not yet been confirmed.
Today, even with occasional controversial remarks, Huang Zitao is winning back public affection through his genuine, down-to-earth image — a man once known for rebellious confidence now defined by love, stability, and growth.
Sources: Weibo
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