Here’s why BLACKPINK’s Lisa is BVLGARI’s favorite ambassador
BLACKPINK’s gets special treatment from luxury jewelry brand BVLGARI.
Lisa’s position in the fashion industry is getting more solid. She is constantly getting special treatment from famous luxury brands, including BVLGARI. After becoming the brand’s global ambassador, the female idol regularly takes part in major promotional campaigns and projects. Fans think that Lisa is the “bias” of BVLGARI, as she constantly gets to wear expensive and rare pieces of jewelry.
Recently, Lisa participated in the campaign for BVLGARI brand’s new collection in the Magnifica High Jewelry showcase in Korea. The jewelry worn by the female idol is considered the most expensive in the brand’s 137-year history, with a total value of up to hundreds of millions of euros.
Lisa wore a Magnifica Celestial Sky necklace, inspired by the dome of the Church of Sant’Andrea delle Valle. The bracelet is made of ruby, sapphire, emerald and white cut diamonds. The ruby ring worn by the female idol costs over $7.6 million.
The Mediterranean Queen design crafted from five tourmaline paraíba stones weighing a total of 473.82 carats is equally impressive. These are super rare gemstones, as they are one of several paraíba found in about 10,000 diamonds mined in the earth’s crust. The price of this necklace is said to be no less than $9 million.
Earlier, Lisa was constantly wearing products of rare origin and high value. Most of the jewelry sets she wears are worth over $40,000. During a visit to the Bvlgari Colors exhibition in Seoul, the female idol wore an extremely majestic “jewelry heritage”. Accordingly, this set is made of platinum with rubies, diamonds, platinum dating from 1955, 1963 and 1960. These are all rare and expensive materials in the world.
In the photoshoot for Vogue in 2021, she is known as the idol wearing the most expensive jewelry in K-pop. At that time, Lisa wore a diamond necklace with a price of 800,000 to 1 million USD along with an elegant bracelet worth 103,000 USD. The above numbers make fans both surprised and proud of Lisa.
The most special thing is that when wearing these designs, Lisa not only exudes the brand’s aristocratic and luxurious vibes, but also shows her own trendy aura. The feeling that the female idol brings when wearing BVLGARI jewelry is on another level.
In addition to wearing a series of luxury accessories, Lisa also receives many benefits from BVLGARI. Typically, in the company’s global promotion campaign in June 2021, Jean-Christophe Babin – CEO of the fashion house called the campaign “Lisa Campaign” instead of calling it after the name of the collection.
BVLGARI also promoted Lisa in Vogue Hong Kong and Thailand, as well as China’s major social media platforms and at major shopping centers in Seoul, Korea. Everything shows how much respect and interest BVLGARI has for Lisa.