Girl group (G)I-DLE has proved that they will never die.
(G)I-DLE is shaking the global music market again with their first full album “I NEVER DIE”.
The title song “TOMBOY”, which was released on March 14th, dominated the No.1 spot on real-time and TOP 100 charts of the 4 major domestic music sites, including Melon, Genie, Bugs, and FLO. It also ranked 2nd place on Naver VIBE.
“TOMBOY” music video also topped Youtube’s Trending Chart immediately after its release and surpassed 40 million views in five days, proving the hot popularity of (G)I-DLE.
Overseas fans are also showing enthusiastic responses. On iTunes Charts, “I NEVER DIE” ranked No.1 on the Top Album category in 24 regions worldwide and the K-pop Album Chart in 11 regions. In addition, (G)I-DLE also topped the Digital Album Sales Chart, Weekly Chart and Daily Chart of Wanyi Music, a large Chinese music site.
In fact, (G)I-DLE girls faced a big storm over the past year. In particular, member Soo-jin left the team and Jeon So-yeon was caught up in a plagiarism controversy. (G)I-DLE proudly announced their comeback, declaring that they would never die. However, as Yuqi suddenly said, “I’m emotional. What’s wrong with me?”, while all the members were watching the video of “LATATA” performance in 2018, it seems like the past events have left such a deep scar in their hearts.
Like land hardens after the rain, (G)I-DLE has found a breakthrough in music. Jeon So-yeon, who has created the group’s identity since their debut with her excellent songwriting and producing skills, was in charge of making the group’s songs again. Participating in the whole production process of this album, including “TOMBOY”, a more intense image of (G)I-DLE has been revealed. The image of girls, who are not trapped in femininity defined by people, shouting “You can’t handle me” against all the prejudices surrounding them showed a reckless and rebellious spirit beyond the normal “girl crush” concept.
By upgrading themselves with a pleasant “shock”, (G)I-DLE has made a revival on their own. This is why K-pop fans are raising high expectations for the girl group’s musical moves in the future.