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From BTS to “Squid Game”, K-culture is sweeping through the US market

BTS and Netflix series Squid Game recently won the prestigious U.S. Music, Film, and TV Awards “E! People’s Choice Awards 2021” (PCAs).

BTS_2021 PCA_The Group of 2021. 2021.12.08. (Photo by e! People's Choice Awards) 
BTS_2021 PCA_The Group of 2021. 2021.12.08. (Photo by e! People’s Choice Awards) 

At the awards ceremony held in Santa Monica, California, on the 7th (local time), BTS won in three categories: The Group of 2021, The Song of 2021, The Music Video of 2021.

Last year, BTS also won four awards at the awards ceremony, including “The Group of 2020,” “The Song of the Year (2020), “The Album of the Year (2020), and “The Music Video of 2020.

In particular, the competition was fiercer this year. BTS beat prominent candidates such as Coldplay, Dan + Shay, Jonas Brothers, and Maroon 5 and won “The Group of 2021.” The group also won the trophies for “The Song of 2021” and “The Music Video of 2021” with its global hit “Butter” released in May.

BTS

BTS said through its agency Big Hit Music, “All these awards mean that many people have recognized our efforts. We are so grateful that it’s hard to express in words.”

“Since ARMYs were right behind (to support) us, we were able to come this far. Thank you for loving “Butter” so much. We wanted to make people, who are having a hard time, happy (through this song),” they added.

(From the left) BTS’ V, Suga, Jin, Jungkook, RM, Jimin, and J-Hope posed at a global press conference to commemorate the release of their new digital single “Butter” at Olympic Hall in Olympic Park in Songpa-gu, Seoul on the 21st. The digital single “Butter” is BTS’ second English song following the digital single “Dynamite” that hit the world upon its release in August 2020. 

(From the left) BTS' V, Suga, Jin, Jungkook, RM, Jimin, and J-Hope posed at a global press conference to commemorate the release of their new digital single "Butter" at Olympic Hall in Olympic Park in Songpa-gu, Seoul on the 21st. The digital single "Butter" is BTS' second English song following the digital single "Dynamite" that hit the world upon its release in August 2020. 
(From the left) BTS’ V, Suga, Jin, Jungkook, RM, Jimin, and J-Hope posed at a global press conference to commemorate the release of their new digital single “Butter” at Olympic Hall in Olympic Park in Songpa-gu, Seoul on the 21st. The digital single “Butter” is BTS’ second English song following the digital single “Dynamite” that hit the world upon its release in August 2020. 

“Butter” also gave BTS the Record of the Year Award at the 2021 Hitmakers Awards held on December 4th, which was selected by the U.S. entertainment media Variety. On December 7th, it topped the list of “Top 50 Songs of the Year” selected by the U.S. music media Consequence of Sound.

TXT

TXT was nominated for the “New Artist of 2021” category at this year’s “People’s Choice Awards”, but unfortunately failed to take home the award.

Olivia Rodrigo, an American “monster rookie” who competed with BTS for the top spot on Billboard’s main single chart “Hot 100” for a long time, became the winner. Besides, she also received “Album of the Year” with “Sour”.

Squid Game

Squid Game won the category of “The Bingeworthy Show of 2021” at the awards ceremony.

Meanwhile, Squid Game tells the story of those who participate in a mysterious survival game with a prize of 45.6 billion won, risking their lives to become the ultimate winner. It ranked first in Netflix’s worldwide rankings for 46 consecutive days from September 23 to November 7.

Lee Jung Jae Jung Ho Yeon Kwang Dong Hyuk

Aside from this, “THE MOVIE OF 2021” was “Black Widow”, “THE COMEDY MOVIE OF 2021” was “Free Guy”, “THE ACTION MOVIE OF 2021” was “Shang-Chi and the Legend of the Ten Rings”, “THE DRAMA MOVIE OF 2021” was “Cruella” and “THE FAMILY MOVIE OF 2021” was “Luca”. Dwayne Johnson was “THE MALE MOVIE STAR OF 2021” and Scarlett Johansson was “THE FEMALE MOVIE STAR OF 2021”.

Apart from the People’s Choice Awards, Squid Game stands out at other local awards ceremonies.

Squid game the gotham awards 2021

At the 31st Gotham Independent Film Awards held at Cipriani Wall Street in New York on November 29 (local time), the work became the first Korean drama to be the winner of the “Breakthrough Series-over 40 minutes” category. At that time, the lead actor Lee Jung-jae was nominated for the “Outstanding Performance in a New Series”, but unfortunately failed to win the award.

Squid Gamehas been nominated for three categories at the “Critics Choice Awards” hosted by the Broadcast Film Critics Association. It was nominated for the BEST DRAMA SERIES and BEST FOREIGN LANGUAGE SERIES categories. Lee Jung-jae was nominated for the category of BEST ACTOR IN A DRAMA SERIES. The Critics Choice Awards will be held on January 9 next year.

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