Ella Gross’s mother answered to the sexualized controversy regarding Baskin Robbins’ new CF
Kid model Ella Gross’ mother has spoken up about the recent Baskin Robbins’ commercial.
The mother posted a lengthy post in English on her daughter’s Instagram account on July 2nd afternoon.
“I wanted to take a moment to address the reaction that Ella received to a recent project that she worked on with Baskin Robbins Korea,” she said.
She continued, “I’m saddened to see how certain segments of the Korean public reacted to this commercial. What was honestly meant to be a fun commercial for a new ice cream flavor is being perceived by them as something disgusting and horrific.“
“As most women, I have many roles in my life. However, I am first and foremost a mother, a title in which I take great pride and value above anything else.“
She also expressed that she is in pain seeing people criticizing her for mistreating her daughter even though she is a mom who will willingly give up her own life for her kid.
“What matters most is how you are on the inside […] To those that are rallying against the Baskin Robbins commercial, stop saying that you are doing this “for Ella”.”
Finally, she concluded by saying, “I have realized how a few words of kindness really mean more than a thousand words of hate.”
On June 28th, Baskin Robbins released an ad for Pink Star, a flavor which is scheduled to be released in July.
In the CF, Ella Gross was in very heavy makeup and her ice cream eating scene sparked controversy over the sexualization of children.
As the controversy intensified, Baskin Robbins posted an official apology on its official website and SNS channel on June 29th and deleted the video.
Below is the full version of the post uploaded on Ella Gross’s account by her mother:
I wanted to take a moment to address the reaction that Ella received to a recent project that she worked on with Baskin Robbins Korea. I’m saddened to see how certain segments of the Korean public reacted to this commercial. What was honestly meant to be a fun commercial for a new ice cream flavor is being perceived by them as something disgusting and horrific. As most women, I have many roles in my life. However, I am first and foremost a mother, a title in which I take great pride and value above anything else. Ella is my daughter who I would gladly give my life for. It pains me that people have lashed out in such a careless and combative way. Ella continues to grow up with strong faith in God and I pray she will be a role model for other girls. What matters most is how you are on the inside. Ella is a beautiful soul because she truly does not have any bad intentions. She is one of the most hard working, strongest, sweetest, down to earth girls you will ever meet. She is intelligent, she is humble, and she really is a great girl. To those that are rallying against the Baskin Robbins commercial, stop saying that you are doing this “for Ella.” She is surrounded and loved by many strong and powerful women who wholeheartedly have her best interests at heart and who are confused and angered by your hurtful and negative reactions to a beautiful child. To Ella’s fans, her friends and family that pour love onto our sweet girl, I truly want to say Thank You from the bottom of my heart. I have realized how a few words of kindness really mean more than a thousand words of hate. I am so thankful for you all! ~Ella’s Mom
Source: dispatch
