In a significant generational shift, rising Gen Z actress Deguchi Natsuki (born 2001) has officially taken over the symbolic winter role long held by beloved actress Aragaki Yui. For 14 consecutive years, Aragaki affectionately known as “Gakky” was the face of a seasonal chocolate brand so iconic in Japan that its commercials were widely seen as the herald of winter.
Deguchi’s debut in the 2025 chocolate commercial features her in a pure white outfit, surrounded by a snow-covered landscape. She waits beneath a clock tower, savoring a piece of chocolate with visible joy as she anticipates the arrival of a friend. The ad exudes a soft, romantic air mirroring the atmosphere once brought to life by Gakky.
Netizens across Japan were taken aback by the change. Many expressed shock and a sense of “loss,” as Gakky’s image had become synonymous with winter itself. Nevertheless, Deguchi also received waves of praise for her fresh, innocent beauty and serene aura, with many calling her a perfect successor.
Starting her career as a model, Deguchi has slowly made her mark in acting. While she doesn’t yet have an extensive filmography, she has appeared in notable series such as The Makanai: Cooking for the Maiko House and Six Months and One Year, both available on Netflix.
Despite having fewer acting credits than peers, Deguchi recently topped a 2025 poll ranking the most promising young actresses in Japan alongside more established stars like Imada Mio (My Happy Marriage) and Hashimoto Kanna (Gintama). This marks a breakout year for the young actress, with many predicting even greater things to come.
Social media reactions ranged from admiration to nostalgia:
- “Natsuki-chan is so cute! I was mesmerized watching the ad!”
- “She’s like a snow angel in that white outfit.”
- “I love Gakky, but maybe it’s time for a Gen Z face.”
- “This girl could truly follow in Gakky’s footsteps.”
- “Natsuki is lovely, but I still miss seeing Gakky with chocolate every winter.”
Sources: Tienphong
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