K-Pop

Controversies related to idols’ hair, make-up and fashion: the agencies’ real inside story

Is this a product of miscommunication caused by agencies that fail to understand the needs of their fans? Let’s take a look into the inside story of controversies related to idols’ visual styling.

It is the wish of all fans to see their favorite singer shines the most on stage. Most of the complaints about the idols’ hair and makeup styling are caused by fans’ affection for the idols. Fans’ frustration with the styling that fails to take advantage of the idolr’s strengths is considerable, but only a small number of agencies immediately accept such worried reactions.

Is this a product of miscommunication caused by agencies that fail to understand the needs of their fans? Let’s take a look into the inside story of controversies related to idols’ visual styling.

BTS

The first thing we are curious about while covering this story is, “Do agencies properly understand fans’ reactions to the styling issue of its group?” The conclusion is “YES”. Due to the nature of K-pop agencies, which are inevitably sensitive to fans’ feedback on their idols, most agencies, especially the production team directly related to visual styling, are also aware of fans’ reactions in quite detail.

dahyun

If so, why don’t they give quick feedback despite fans’ continuous complaints? Some might criticize that these agencies ignore fans’ reactions and continue to make arbitrary judgments, but this is mostly just an inevitable delay in accepting feedbacks as various personnel are involved in the hair and make-up styling of idol groups. An insider from a K-pop agency said, “In general, hair and makeup salons of idols are decided in consideration of various aspects of the production team or company,” adding, “It is not easy to change the salon at once even if some of their styling results are not good as many branches are intertwined.”

BLACKPINK

In the case of some groups, controversies start to spark after changing their exclusive salon for hair and makeup, which makes us wonder what do agencies focus on the most when deciding an exclusive salon for each team. In response, another agency insider said, “If we change the shop we have been sticking to since the group’s debut, it is often a choice for image transformation,” adding, “If you keep on receiving hair and makeup styling at the same salon, there will be a limit to the given vibe even if you challenge other concepts. Or there are cases where the agency changes the salon due to the make-up and hairstyling cost,” they said.

Source: daum

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