According to the Korea Corporate Reputation Research Institute on the 17th, the analysis of big data for boy group individual brand reputation for August 2024 revealed that ASTRO’s Cha Eun-woo ranked first, followed by BTS’s Jin in second place, and RIIZE’s Wonbin in third.
The brand reputation index is a metric created through brand big data analysis, identifying that consumers’ online habits have a significant impact on brand consumption. The boy group individual brand reputation analysis measures the positive and negative evaluations of individual boy group brands, media attention, consumer interest, and communication volume. The analysis also includes brand value evaluation, which measures brand influence, and a qualitative evaluation by brand reputation monitors. Recommendation indicators are weighted in this analysis.
The top 30 boy group individual brand reputation rankings for August 2024 are as follows: ASTRO’s Cha Eun-woo, BTS’s Jin, RIIZE’s Wonbin, BTS’s Jimin, BTS’s Jungkook, Wanna One’s Kang Daniel, SEVENTEEN’s Mingyu, BTS’s V, Wanna One’s Park Ji-hoon, EXO’s Baekhyun, Wanna One’s Kim Jae-hwan, Super Junior’s Kyuhyun, SEVENTEEN’s Wonwoo, Super Junior’s Heechul, SEVENTEEN’s Jeonghan, RIIZE’s Sohee, ENHYPEN’s Sunghoon, BTS’s RM, RIIZE’s Sungchan, SHINee’s Minho, NCT’s Doyoung, THE BOYZ’s Hyunjae, THE BOYZ’s Sunwoo, THE BOYZ’s Juyeon, NCT’s Mark, RIIZE’s Anton, NCT’s Jaehyun, SEVENTEEN’s Hoshi, BTS’s J-Hope, and SHINee’s Key.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, commented on the brand analysis, saying, “In August 2024, ASTRO’s Cha Eun-woo, who ranked first in the boy group individual brand reputation, showed high results in link analysis with terms like ‘perfect, advertise, pitch,’ and in keyword analysis with terms like ‘Finland, ambassador, face genius.’ The positive-to-negative ratio analysis showed a positive ratio of 91.84%.”
