On August 20th, Baskin Robbins announced that they recently selected Byun Woo-seok as their new brand model and the actor’s promotional activities will begin in September.
Actor Byun Woo-seok gained huge popularity in Korea and overseas after playing the main character Seon-jae in tvN’s drama “Lovely Runner”. According to Baskin Robbins, they chose Byun Woo-seok because his bright and fresh energy as well as his trendy charm match the brand’s image so well.
In fact, Byun Woo-seok has also shown his affection for Baskin Robbins several times through SNS posts and interviews. Appearing on a recent YouTube content, the actor directly named several of his favorite flavors from Baskin Robbins. Noticing his love and interest for the brand, Baskin Robbins immediately named him as an “honorary researcher”. Baskin Robbins and Byun Woo-seok are expected to develop the flavor to be released on September 1st together. They will carry out various activities, such as unveiling new products at the ‘Untouch Show’.
Baskin Robbins official stated, “With Byun Woo-seok, known as a Baskin Robbins fan, we will approach consumers as a more attractive and friendly brand”, adding “Please look forward to the ‘flavor of the month’ this September, which will be developed by our new researcher Byun Woo-seok, and various activities in the future.”
Meanwhile, Baskin Robbins will open pre-application for ‘Untouch Show’, where consumers can experience the ‘flavor of the month’ in September early, on their official Instagram account. Fans can leave comments about what they want to ask Byun Woo-seok at the event post until midnight on the 20th. A total of 60 winners will be given the opportunity to taste the new flavor Byun Woo-seok developed with Baskin Robbins at the workshop on the 24th.
Source: Daum
