BTS ranks first in August boy group brand reputation despite three members joining the military 

BTS topped the boy group brand reputation in August.

The Korea Institute of Corporate Reputation measured 57,141,655 boy group brand big data measured from July 12 to August 12, 2023, through consumer behavior analysis. The institute also measured the participation index, media index, communication index, and community index for boy groups’ brand reputations. 

The brand reputation index is an indicator formed through brand big data analysis. It acknowledges that consumers’ online habits have a great influence on brand consumption. Boy group brand reputation analysis can measure positive evaluation of, media and consumer interests in, and communication with boy groups. Brand reputation recommendation data that consumers participate in is also included as a weight.

In August 2023, the top 30 boy groups’ brand reputations are, in order, BTS, SEVENTEEN, EXO, INFINITE, Zero Base One, NCT, THE BOYZ, Stray Kids, SHINee, MONSTA X, BTOB, 2PM, ENHYPEN, TREASURE, Super Junior, ASTRO, TEEN TOP, WINNER, ATEEZ, TXT, Wanna One, TVXQ, Pentagon, Golden Child, VIXX, Big Bang, ONF, Boy Next Door, SHINHWA, and GOT7.

Koo Chang Hwan, director of the Korea Insitute of Corporate Reputation, revealed, “As a result of big data analysis in August 2023, BTS brand ranked first.” He continued, “The BTS brand, which ranked No. 1 in big data analysis in August 2023 in the boy group brand reputation, was analyzed to be ‘recorded, released, enlisted’ in the link analysis,” adding, “In the keyword analysis, ‘Jungkook, V, and photo cards’ were analyzed high. In the positive and negative ratio analysis, the positive ratio was 85.11%.” 

Source: daum