The 2030 Busan World Expo Bid Committee, the city of Busan, HYBE and BTS will start full-scale promotional activities to host the 2030 Busan World Expo.
Park Jung Wook, Secretary General of the 2030 Busan World Expo Bid Committee, Lee Seong Kwon, Busan’s Deputy Economy Mayor, and HYBE CEO Park Ji Won held the first strategic meeting to discuss promotion activities for the Busan World Expo Bid Committee at the Seoul office on July 7th.
At the meeting, detailed discussions were held on the plan to appoint BTS as the ambassador for the 2030 Busan World Expo, a global concert at the Busan World Expo, and the voting strategy at the November International Expo Organization (BIE) general meeting.
Accordingly, the bid committee will officially appoint BTS as the goodwill ambassador for the 2030 Busan World Expo this month, and BTS will hold a global concert in Busan in October to inform the world of Busan’s intention to host the World Expo.
At the meeting, Park Jung Wook said, “Thank you for HYBE’s active cooperation. In the fierce competition for bids, we are confident that BTS’s support will be a great help in attracting the 2030 World Expo to Busan. The government will carry out negotiation activities to attract bidders with all capabilities.”
Lee Seong Kwon said, “The city of Busan will continue to actively support the activities of ambassador BTS, a representative global icon of K-culture, for the 2030 Busan World Expo.”
HYBE CEO Park Ji Won said, “Based on the business agreement signed with Busan City, HYBE plans to propose cooperative measures in various areas to attract the 2030 World Expo to Busan, which is a nationally important project.”
Meanwhile, HYBE signed a memorandum of understanding (MOU) with Busan City to host the 2030 Busan World Expo on June 24th. The MOU signing ceremony was attended by HYBE CEO Park Ji Won and Board Chairman Bang Si Hyuk in person. As a public relations ambassador, BTS plans to carry out various promotional activities using their global influence to host the 2030 Busan World Expo.
Source: daum
